Bonafide Health · 12 hours ago
Director, Digital Commerce
United States
Full-time
Remote
Director/Executive
$143K/yr - $265K/yr
10+ years expBonafide Health is a leader in women's health, committed to championing women's health and joy at every age. The Director of Digital Commerce will architect and execute a unified digital strategy across Lifecycle Marketing & eCommerce, evolving the brand’s digital presence into a cohesive ecosystem that enhances customer engagement and supports omnichannel growth.
BiotechnologyE-CommerceHealth Care
No H1B
Responsibilities
Lead and mentor a cross-functional team spanning Lifecycle Marketing, Ecommerce & CRO —ensuring strategic alignment and high-impact execution across all digital growth initiatives and channels
Set, track and own performance KPIs across channels, with a focus on LTV, CVR, repeat purchase rate, subscription growth/churn, and lead capture
Define the long-term strategic vision and roadmap for digital channels, staying at the forefront of evolving technologies like AI, customer behaviors, and platform innovations to fuel sustained competitive advantage
Adapt digital channel strategies to support the brand’s expansion into omnichannel, making sure digital, marketplace, and retail touchpoints work in concert
Oversee the overall DTC site experience, merchandising and tech stack functionality, including long term vision and roadmap, in collaboration with a third-party dev agency and inhouse team
Ensure alignment between site content, campaign messaging, and lifecycle flows to deliver a cohesive and frictionless digital customer journey that drives subscription signups & LTV
Lead ongoing optimization efforts across site UX, conversion funnels, and merchandising strategy—leveraging analytics, testing frameworks, and user insights to continuously improve performance and drive business impact
Lead the customer retention and lifecycle marketing strategy and metrics across email, SMS and site-based experiences—developing journeys that drive engagement, repeat purchase, subscription and long-term loyalty
Drive the end-to-end subscription strategy—accelerating acquisition, retention, churn reduction, and LTV through personalized experiences, offer testing, and continuous performance optimization
Oversee CDP optimization & segmentation strategy as well as content personalization to improve conversion, reactivation, and customer satisfaction across all customer cohorts
Qualification
Required
10-12+ years of experience in digital marketing, retention, or eCommerce leadership roles, ideally within consumer health, wellness, or CPG sectors; Experience with a brand moving from DTC to Omnichannel is a plus
Proven success leading multi-functional digital teams across lifecycle marketing & eCommerce, with clear ownership of channel strategy, performance, and team development
Track record of driving customer retention, subscription growth, and lifetime value (LTV) through data-informed strategies across digital channels
Demonstrated ability to evolve DTC strategies in ways that complement and amplify retail performance, using digital to drive long-term customer value and cross-channel loyalty
Strong strategic and analytical mindset, capable of using data to guide decision-making, prioritize initiatives, and communicate results to executive stakeholders
Fluency with digital tools and platforms including Simon CDP, Shopify Plus, Klaviyo, Attentive and Ordergroove or similar subscription platforms
Exceptional communication, collaboration, and leadership skills, with the ability to align cross-functional teams around shared growth objectives and deliver results in a fast-paced environment
Benefits
Annual performance bonus
Medical, dental and vision benefits
401K match
Wellness benefits
Company
Bonafide Health
Bonafide Health is a women’s health company that develops and manufactures nutraceutical and health products for menopause issues.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$25M2023-11-30Acquired
2021-01-01Debt Financing· $25M
Leadership Team
A
Alyssa Dweck
Chief Medical Officer
Recent News
2025-10-17
Bonafide® Health, LLC
2025-09-12
2025-09-09
Company data provided by crunchbase