Wpromote · 3 hours ago
Director, Content
United States
Full-time
Remote
Director/Executive
$110K/yr - $125K/yr
7+ years expWpromote is a leading digital marketing agency committed to delivering innovative solutions. The Director, Content will drive the agency's content strategy, overseeing the creation and execution of high-impact content that articulates the brand's vision and engages audiences across various channels.
AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO
No H1B
Responsibilities
Owning content priorities and editorial direction for Wpromote, in close partnership with Agency Marketing and the Strategy team, ensuring enterprise positioning and strategic narratives are translated into clear, differentiated, high-impact content programs
Leading end-to-end execution of content initiatives, from scope and timelines to distribution and ongoing optimization
Setting the editorial bar for Wpromote, defining what “great” looks like and making final calls on tone, POV, and narrative direction across channels
Prioritizing and making tradeoffs across initiatives to ensure focus, quality, and alignment within a lean team and limited production capacity
Building and leveraging AI-supported content workflows to improve efficiency, consistency, and scalability, while maintaining strong human editorial judgment and quality control
Producing content creation across multiple formats and channels, including blogs, newsletters, social content, webinars, case studies, press releases, media statements, award submissions, and longer-form assets, while owning writing and editorial quality through drafting, editing, and final review
Developing content with a clear, differentiated point of view, using thoughtful provocation to build Wpromote’s brand voice and advance meaningful perspectives rather than adding noise
Managing the agency blog as an ongoing program, including editorial planning, publishing cadence, and updates
Managing content optimization efforts, including SEO-informed updates and improvements, in partnership with internal teams
Driving performance measurement for key content programs and using insights to inform planning and optimization decisions
Collaborating with Brand, Design, Website, Demand Generation, and Event teams to ensure alignment with broader marketing efforts
Managing event content development (presentation decks) and post-event content creation (ex: event recaps, formal video recording, interviews, etc)
Staying ahead of content and marketing trends with a natural curiosity for new ideas, formats, and approaches, and thoughtfully applying what’s relevant to our work
Qualification
Required
7 to 10+ years of experience in content, editorial, or marketing roles within B2B, agency, or related environments
Strong writing and editing skills, with experience developing and refining content across multiple formats and channels
Demonstrated ability to develop content with a clear, differentiated point of view, including experience pushing beyond safe or conventional narratives while maintaining credibility and relevance
Experience shaping and maintaining a distinct editorial voice, with the judgment to challenge conventions and push perspectives in a way that is credible, relevant, and aligned with brand goals
Demonstrated experience managing ongoing content programs such as blogs, newsletters, or organic social content
Strong organizational and project management skills, with comfort owning timelines, priorities, and cross-functional coordination
Working knowledge of SEO principles and how they inform content planning, optimization, and performance improvement
Experience collaborating with senior stakeholders and interviewing subject matter experts to translate complex ideas into clear, effective content
Analytical skills and comfort using performance data to inform decisions and improve content outcomes
Experience using AI-supported tools to assist with research, drafting, and content production, balanced with strong editorial judgment and human-led review
Strong editorial judgment and taste, with the ability to distinguish between content that is timely and valuable and content that simply adds noise
Benefits
Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits and more!
Company
Wpromote
Wpromote is an online marketing firm specializing in digital marketing and customer acquisition.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
ZMCShamrock Capital Advisors
2022-10-26Private Equity
2022-10-26Acquired
2018-03-13Private Equity
Leadership Team
Michael Block
Chief Operating Officer
Dennis Ngin
Vice President, Digital Experience
Recent News
2026-01-21
Marketing Dive
2026-01-16
2026-01-06
Company data provided by crunchbase