Henkel · 11 hours ago
Social Content Manager - TikTok STMNT
Culver City, CA
Full-time
Hybrid
Mid Level
$80K/yr - $100K/yr
3+ years expHenkel is a global leader in consumer goods, and they are seeking a Social Content Manager to develop and execute TikTok content strategies for their STMNT brand. The role involves creating engaging content, managing creator collaborations, and analyzing performance metrics to enhance brand visibility and engagement on social media.
BeautyCleaning ProductsConsumerFast-Moving Consumer GoodsPersonal Care and Hygiene
Responsibilities
Develop and execute STMNT’s TikTok content calendar, aligned with brand priorities and MSDS-wide social initiatives
Concept, shoot, and edit short-form videos that bring STMNT’s brand DNA — craft, confidence, creativity — to life
Translate platform trends into refined, brand-right executions with strong creative and visual integrity
Manage posting cadence, engagement, and optimization, ensuring STMNT maintains a consistent and elevated presence
Identify and collaborate with creators, barbers, and artists who embody STMNT’s ethos of self-expression and precision
Co-create content rooted in authenticity — from grooming tutorials to behind-the-chair artistry and lifestyle moments
Partner with the Senior Manager, TikTok MSDS and Brand Director to align influencer partnerships with campaign and NPI priorities
Source and elevate UGC that celebrates craft and individuality across the grooming community
Partner with Creative Strategy and Creative Design to maintain STMNT’s distinct creative tone — minimal, sophisticated, and bold
Execute shoots with a sharp eye for lighting, composition, and transitions that reflect STMNT’s modern masculine aesthetic
Explore emerging TikTok formats that fuse education, culture, and creativity to expand reach
Ensure all content is mobile-optimized, trend-relevant, and production-ready for cross-channel use
Track engagement, reach, and conversion to identify top-performing content themes
Collaborate with Paid Media and Business Intelligence to amplify high-impact videos and analyze ROI
Share learnings regularly to evolve STMNT’s content strategy in step with cultural and platform trends
Work closely with STMNT’s Brand, Digital Commerce, and Education teams to link content storytelling to launches, education, and eCommerce
Partner with Paid Media to integrate organic and paid content for maximum visibility and impact
Collaborate with fellow Social Content Managers to ensure alignment across MSDS brands while protecting STMNT’s premium positioning
Qualification
Required
3-5 years of experience in social media content creation, ideally within grooming, lifestyle, or fashion
Deep understanding of TikTok culture and editing techniques
Strong creative direction, storytelling, and video production skills
Passion for craftsmanship, culture, and community-driven storytelling
Collaborative, proactive, and comfortable in a fast-paced creative environment
Preferred
Experience with creator partnerships and UGC amplification
Benefits
Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
Company
Henkel
Henkel leads with innovations, brands, and technologies to create sustainable value.
10001+ employees
H1B Sponsorship
Henkel has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (16)
2023 (23)
2022 (4)
2021 (10)
2020 (11)
Funding
Current Stage
Public CompanyTotal Funding
unknown1985-10-11IPO
Leadership Team
Carsten Knobel
Chief Executive Officer
Chelly Cruz
Digital Marketing Specialist
Recent News
2026-01-20
Company data provided by crunchbase