Vistra Corp. · 9 hours ago
Senior Marketing Associate III
Irving, Texas
Full-time
Onsite
Senior Level
5+ years expVistra Corp. is a global leader in the energy sector, and they are seeking a Senior Marketing Associate to coordinate cross-functional efforts in delivering a consistent brand experience. The role involves creating innovative marketing plans, managing campaigns, and developing core messaging to ensure effective communication with customers and stakeholders.
EnergyRenewable EnergySustainability
Responsibilities
Ability to create innovative marketing plans that meet timelines, on budget and strategy while achieving program goals and ROI
Day-to-day contact for internal and external partners on campaigns
Provide weekly updates to key internal and external stakeholders, while leading insights and recommendations on future campaigns
Develops core messaging and content strategy for both consumer and business-to-business products and services
Facilitating and securing all approvals on messaging, creative development, legal review and overall programs to ensure alignment with company standards
Achieve annual plan targets for: Channel gains and/or losses, Margin targets, Brand awareness and customer experience/satisfaction
Develop and execute a sales‑driven annual direct marketing strategy (direct mail and email) that supports residential and SMB acquisition, margin, and brand goals
Own day‑to‑day management of direct marketing campaigns, serving as the primary contact for internal stakeholders, external vendors, and agency partners
Lead campaign planning, targeting, and offer strategy, partnering with analytics and channel teams to maintain an annual Learning Agenda and leverage testing to refine creative, messaging, cadence, and offers
Drive creative development and innovation with agencies to evolve messaging, personalization, and design to improve response and conversion
Manage campaign workflows, timelines, budgets, and approvals to ensure efficient, compliant execution across print, mail, and email channels
Analyze and report on campaign performance, delivering insights and actionable recommendations to optimize results and ROI
Support DM efforts (as needed) for other Vistra brands, applying best practices and efficiencies
Identify ongoing opportunities to improve process, performance, and customer experience across direct marketing channels
Qualification
Required
5+ years marketing experience with a proven track record in creating and managing highly successful & visible marketing programs
Strong writing and analytical capabilities
Experience managing and overseeing 3rd party vendors/partners
Strong work ethic with effective team collaboration skills
Proven ability to effectively project manage and be detail-oriented
High School diploma or equivalent required
Company
Vistra Corp.
Vistra (NYSE: VST) is a leading Fortune 500 integrated retail electricity and power generation company, based in Irving, Texas, that provides essential resources to customers, businesses, and communities from California to Maine.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$9.5B2026-01-12Post Ipo Debt· $2.25B
2025-10-01Post Ipo Debt· $2B
2024-11-19Post Ipo Debt· $1.25B
Leadership Team
Stacey Dore
Chief Strategy and Sustainability Officer
Recent News
The Motley Fool
2026-01-25
2026-01-24
Company data provided by crunchbase