Biogen · 10 hours ago
Associate Director, Payer Channel Marketing - Nephrology
Cambridge, MA
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$164K/yr - $226K/yr
7+ years expBiogen is a mid-sized biotechnology company committed to excellence and innovation. They are seeking an Associate Director for Payer & Channel Marketing to plan and execute marketing activities that support brand objectives for nephrology therapies, ensuring alignment with market access and reimbursement priorities.
BiotechnologyHealth CareNeuroscienceTherapeutics
Responsibilities
Drive market access launch strategy and development of payer and reimbursement marketing initiatives for a therapy intended to treat
Ensure alignment and coordination of Market Access & Reimbursement strategies across both commercial and government payers with US Brand/commercial partners
Establish value narrative and execute multichannel campaign to deliver; liaise with Global Value & Access / HEOR teams and US Brand teams to build messaging tailored to various stakeholders, including government and private payers, health plans, and PBMs
Collaborate with National/Regional/Trade Account teams and field reimbursement teams to understand field needs; design and execute impactful tactics and programs
Develop strategies and frameworks for access and reimbursement engagement with KOLs, providers, and other key contacts within our provider customer base
Develop and deliver appropriate pre- and post-launch payer and channel resources (e.g. DSA, PIE, Economic/BOI Considerations, BIM, PVP and pull-through resources)
Own the regulatory and legal approval (Promotional Review Committee/PRC) of all payer and reimbursement marketing tactics
Manage our vendor agency of record to ensure fulfillment and execution of projects and tactics within budget
Lead the annual brand planning process for access and reimbursement activities related to ALS
Partner closely with Business Insights & Analytics, HCP Marketing, Patient Marketing, and Nephrology Franchise leadership to monitor the progress of the various initiatives and adjust execution plan appropriately
Qualification
Required
BA, BS or equivalent required, MBA or other graduate degree preferred
7+ years of pharmaceutical, biopharma industry experience, including direct responsibility for marketing activities, ideally for payers
Demonstrated understanding of payer market dynamics as it relates to commercialization, pricing, specialty distribution and overall access for infused buy-and-bill medicines (commercial, Medicare Part B, FFS/Managed Medicaid, and VA/DoD)
Experience or background in HEOR strongly preferred
Experience in developing tools and tactics applicable to US payer markets and customers
Strong sense of professionalism, accountability and urgency for defined areas of responsibility
Strong project management skills with the ability to independently drive projects forward to meet budgets and timelines
Ability to communicate tactical direction and related concepts clearly, orally and in writing, across internal and external audiences (e.g., payer account team, sales, marketing, advocacy)
Heightened ability to collaborate, influence, and work with a wide array of internal and external stakeholders to successfully deliver results
Experience managing multiple demands and priorities on time and under business constraints
Preferred
Previous nephrology payer and channel marketing experience
Benefits
Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation
Company
Biogen
Biogen is an American biotechnology company that provides therapeutics for neurological, autoimmune, and rare diseases.
Founded in 1978Cambridge, Massachusetts, USA
5001-10000 employees
H1B Sponsorship
Biogen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (100)
2024 (93)
2023 (101)
2022 (134)
2021 (104)
2020 (114)
Funding
Current Stage
Public CompanyTotal Funding
$1.5BKey Investors
JP Morgan
2023-08-28Post Ipo Debt· $1.5B
1991-09-27IPO
Leadership Team
Robin C. Kramer
Executive Vice President, Chief Financial Officer
Priya Singhal
Executive Vice President, Head of Development
Recent News
Company data provided by crunchbase