AllSTEM Connections · 2 days ago
Senior Product Launch & Integrated Marketing Manager
United States
Contract
Remote
Senior Level, Lead/Staff
$30.14/hr - $44.86/hr
8+ years expAllSTEM Connections is currently recruiting on behalf of one of their esteemed clients, a leading enterprise technology organization. They are seeking a highly organized and data-driven Product Launch Marketing Programs Manager to support high-priority global product launches and integrated marketing moments, focusing on orchestrating end-to-end launch programs that drive engagement, growth, and customer impact.
Professional ServicesRecruitingStaffing Agency
Responsibilities
Support the planning and execution of global product launches, partnering closely with product marketing, digital, content, events, sales, and regional teams
Orchestrate integrated, multi-channel launch campaigns across digital, events, and post-launch engagement to deliver cohesive customer experiences
Manage marketing program timelines, milestones, risks, and dependencies, ensuring all deliverables remain on track
Collaborate with data and analytics teams to develop dashboards, reporting, and insights to measure launch performance and optimize marketing impact
Help build and maintain GTM playbooks, frameworks, blueprints, and standardized launch processes
Partner with content strategy, digital, creative, product, and sales teams to deliver compelling, audience-relevant messaging and assets
Coordinate launch experiences and customer journey touchpoints to ensure seamless end-to-end execution
Monitor campaign performance and support business reviews by analyzing results against key marketing and launch KPIs
Support launch leadership by preparing insights, recommendations, and decision points for senior marketing stakeholders
Contribute to the evolution of scalable launch operations and support relationships with external agencies and partners
Qualification
Required
8+ years of experience in marketing, product launches, integrated marketing programs, or GTM roles
Proven experience working closely with product marketing teams
Strong program and project management skills with the ability to manage multiple workstreams
Data-driven mindset with experience using analytics to inform decisions and measure performance
Experience collaborating in large, cross-functional, and global organizations
Comfortable presenting insights and recommendations to senior-level stakeholders
Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience
Preferred
Experience in B2B, SaaS, or enterprise technology marketing
Familiarity with marketing analytics and visualization tools such as Google Analytics, Adobe Analytics, Power BI, or Tableau
Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)
Knowledge of audience segmentation, customer journeys, and personalization strategies
Interest in testing or applying AI and automation to improve marketing efficiency and performance
Company
AllSTEM Connections
AllSTEM Connections is a provider of staffing and recruiting services.
501-1000 employees
H1B Sponsorship
AllSTEM Connections has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
Funding
Current Stage
Late StageCompany data provided by crunchbase