Dexian · 16 hours ago
Growth Marketing Manager (In-App / Messaging)
New York, NY
Contract
Hybrid
Senior Level
$80/hr - $85/hr
5+ years expDexian is a leading provider of staffing, IT, and workforce solutions. The company is seeking a temporary Digital Channel Marketing Manager to join the Business Messaging Marketing team, responsible for executing ongoing digital and in-app marketing campaigns to support small and medium-sized businesses.
ConsultingHuman ResourcesInformation TechnologyProfessional ServicesStaffing Agency
Responsibilities
Lead the development and execution of Client’s app’s in-app communications across owned and operated digital channels
Drive customer acquisition, retention, and product engagement using lifecycle marketing strategies
Build and manage an audience-first creative and communications calendar aligned with product adoption goals
Partner with Product, Content, Creative, Data Science, and Engineering teams to deliver comprehensive and measurable campaigns
Drive product adoption through clear calls-to-action (CTAs) and deep links that guide users to in-app features and experiences
Lead a working team of technical program managers, engineers, and creative partners to ensure timely and effective campaign execution
Collaborate with Data Science to analyze web analytics, channel engagement, and product usage data
Measure campaign effectiveness and optimize performance through A/B testing and data-driven insights
Qualification
Required
Bachelor's degree and 5+ years of digital marketing experience
Proven ability to operate in ambiguous environments, proactively develop solutions, and influence cross-functional stakeholders
Strong organizational skills with experience managing multiple projects simultaneously
Basic understanding of mobile app development and experience collaborating with technical teams
Hands-on experience with A/B testing and performance optimization
Demonstrated success delivering creative, strategic, and execution-focused marketing campaigns
Experience developing customer-centric solutions for small business marketing challenges
Preferred
Background in content strategy
Experience managing vendors and agency partners
Advanced knowledge of digital campaign creation, experimentation, and optimization
Experience navigating global localization challenges and building solutions for diverse audiences
Company
Dexian
Dexian provides services for staffing, talent development, and consulting, with a focus on technology, finance, and project management.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Mahfuz Ahmed
Chairman of the Board
Vikram Motiani
Managing Director
Recent News
2025-11-19
Company data provided by crunchbase