Swisher · 9 hours ago
Senior Associate Brand Manager
Jacksonville, FL
Full-time
Onsite
Mid, Senior Level
3+ years expSwisher is an industry leader known for its iconic products and commitment to high quality standards. The Senior Associate Brand Manager will leverage business acumen and agile marketing strategies to drive profitability and growth for energy brands, managing brand initiatives and collaborating with cross-functional teams.
Manufacturing
Responsibilities
Manage and execute key winning brand strategies with your cross-functional teammates, including—but not limited to—strategic brand planning, product development, packaging/quality initiatives, pricing analysis, distribution planning, advertising, and retail/shopper marketing
Collaborate with Marketing Analytics and Consumer Insights to optimize the brand's monthly reporting structure, track innovation launches, and lead key research projects and assessments of market trends, turning insights into growth plans
Lead strategy and execution of experiential events, top industry trade shows, and key external partnerships in collaboration with Marketing Operations and Sales Strategy
Be the face of the Brand and key contact with cross functional leaders; Ensure all strategic brand documents, including annual plans, P&L statements, and brand standards, are communicated to key stakeholders and available for reference on shared corporate platforms
Partner with Finance to facilitate timely financials, P&L analysis, specialized reports, financial transparency, and budgetary requests and revisions; Manage Brand’s P&L statements
Own execution of assigned brand initiatives or workstreams, ensuring projects are delivered on time and aligned with brand strategy
Support development and execution of annual brand plans, including innovation launches, marketing programs, and retail execution
Prepare clear, concise materials and recommendations for cross-functional partners and leadership to support decision-making
Qualification
Required
Bachelor's degree in Business, Marketing, or related field
3+ years of relevant experience working in marketing or brand management
2+ years of relevant experience analyzing financial processes and activities, project management, and preparing and giving presentations to internal and external key contacts/senior management
Knowledge of and ability to apply marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans
Demonstrated ability to manage projects and deliverables independently and collaborate cross-functionally in a fast-paced environment
Demonstrated excellent time management and organizational skills
Demonstrated critical thinking, analytical, and problem-solving capabilities
Demonstrated ability to turn consumer insights into measurable marketing initiatives
Enthusiastic, goal-driven attitude with the ability to follow up and follow through proactively
Excellent interpersonal skills. Ability to build relationships and work well with all levels of employees, including senior management
Prior exposure to Creative and Digital Advertising processes and executions
Proficiency with MS Office software (Excel, PowerPoint & Word)
Travel: Up to 20%
Preferred
MBA degree in Business, Marketing, or related field
2+ plus years experience working with age-restricted products, value chains, and/or industries affected by regulatory restrictions
Benefits
Medical, dental, vision, life insurance effective on date of hire
Generous 401(k) Plan
Defined Contribution Plan
Paid vacation and paid holidays
Tuition reimbursement
Company
Swisher
Swisher stands at the forefront of innovation in the consumer products industry, blending a legacy of excellence with a forward-thinking approach.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jill Rosenthal
Executive Assistant III to President & CEO
Michelle Comer Kiker, PHR
Senior Human Resources Business Partner
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