America's Test Kitchen · 8 hours ago
Marketing Director, Streaming & Partnerships
Boston, MA
Full-time
Hybrid
Director/Executive
$95K/yr - $125K/yr
8+ years expAmerica’s Test Kitchen (ATK) is seeking a strategic and collaborative Marketing Director, Streaming & Partnerships to lead marketing strategy and partner engagement across their growing FAST, OTT & digital subscriber ecosystems. The role involves driving awareness, viewership growth, and revenue through innovative promotions and co-marketing partnerships while serving as the primary marketing lead for ATK's partnerships.
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Responsibilities
Lead end-to-end marketing strategy for ATK’s FAST channels and original programming across major streaming platforms including Netflix, Roku, Amazon Prime Video, Pluto TV, Samsung TV+, Vizio WatchFree+, LG Channels, Xumo Play, and others
Drive awareness and tune-in through integrated promotional campaigns, cross-platform storytelling, and platform-specific marketing initiatives
Monitor industry trends, platform innovations, and competitive activity in the FAST/OTT landscape to inform strategy and opportunity identification
Serve as strategic marketing partner to Sponsorships and Brand Partnerships teams, supporting ideation, pitching, strategy, and execution of original and co-branded content
Work cross-functionally with content, creative, video, and marketing teams to align messaging, assets, and storytelling across paid, owned, and earned channels
Act as a “quarterback” across internal teams to support continued business growth, including sponsorship revenue, subscriber acquisition, and brand-enhancing executions
Build, manage, and deepen strong, mutually beneficial relationships with platform marketing and content teams
Serve as ATK’s primary marketing lead in Quarterly Business Reviews (QBRs), aligning on performance, learnings, and upcoming initiatives
Identify, evaluate, and execute co-marketing and promotional opportunities that accelerate channel growth, viewership (HOV), and revenue
Champion ATK internally and externally to optimize visibility, positioning, and long-term platform success
Lead promotional planning for new show launches, channel launches, and exclusive platform initiatives
Create marketing briefs for each major campaign to align internal ATK stakeholders on objectives, audience targets, brand positioning, media formats and key timelines
Develop and submit monthly marathon promotion concepts, platform-specific materials, and follow-up advocacy to secure placement
Oversee promo refresh cycles, ensuring creative remains current, effective, and aligned with platform needs
Evaluate and approve free promotional opportunities, recognizing their strategic value for channel awareness and performance
Partner closely with the YouTube Originals team as the marketing liaison for show launches, programming slates, and platform initiatives
Coordinate FAST-focused social promotion with the Marketing team, planning posts and campaigns to support launches and platform moments
Oversee development of FAST-specific social assets, including vertical (9:16) video formats, as needed
Create, review, and refine promo scripts and calls-to-action (CTAs) across all FAST platforms, ensuring consistent brand voice, terminology, and messaging
Partner on performance measurement, reporting, and optimization using platform analytics, engagement KPIs, and partnership results
Ensure all promotional copy and creative aligns with ATK brand guidelines, business goals, and target audiences
Qualification
Required
8–12+ years of experience in a strategic marketing role supporting partnership activations
Exceptional communication, relationship-building, and project management skills
Proven success leading platform marketing, co-marketing partnerships, and cross-functional initiatives in the media vertical
Strong understanding of FAST/OTT distribution models, platform ecosystems, and performance metrics
Understanding of how to develop impactful marketing creative across CTV, Social and Mobile environments
Highly strategic yet execution-oriented, with the ability to manage multiple partners and initiatives simultaneously
Preferred
Experience collaborating with sponsorship, branded content, or revenue teams a strong plus
Company
America's Test Kitchen
America's Test Kitchen is a real 2,500 square foot test kitchen.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-02-02Acquired
Leadership Team
Jack Bishop
Senior Content Advisor
Recent News
Morningstar.com
2026-01-14
Company data provided by crunchbase