Lightning Digital · 22 hours ago
Digital Optimization Specialist
Las Vegas, NV
Full-time
Hybrid
Mid Level
3+ years expLightning Digital is a company focused on advanced digital campaigns, and they are seeking a Digital Optimization Specialist to optimize and report on these campaigns. The role involves ad trafficking, campaign execution across various platforms, and delivering optimization recommendations to clients.
AdvertisingFilm ProductionMarket ResearchSEOSocial Media Marketing
No H1B
Hiring Manager
Janette Murray
Responsibilities
Works with Account Executives to facilitate, optimize, and report on advanced digital campaigns
Ad trafficking across all owned and operated properties utilizing Google Ad Manager (GAM) will consist of about 60% of your time
The role also includes hands-on fulfillment utilizing Simpli.fi, Amazon, and additional DSPs to fulfill programmatic display, video, audio, CTV/OTT, and DOOH
The Digital Optimization Specialist will also execute advertising campaigns across social channels including Meta, TikTok, Pinterest, and LinkedIn
Continuously monitors campaign performance and return-on-ad-spend (ROAS) while suggesting and implementing ongoing optimization strategies to hit and exceed assigned KPIs
Work closely with the editorial team and web development team on various owned and operated projects
Creates Google Data Studio dashboard for all digital campaigns
Pixel and tag placement via Google Tag Manager (GTM)
Provides custom reporting when needed based on tiered levels of service
Qualification
Required
This role is open to U.S. based candidates only. Applicants must be currently authorized to work in the United States
2+ years of proven experience working inside Google Ad Manager on campaign execution, reporting, and setup
Highly analytical and able to derive meaning from data through A/B testing and other digital campaign optimization
Strong understanding of building campaigns and supporting metrics to measure effectiveness with experience adjusting and adapting campaign elements based on measurements
Impeccable organizational skills. Actively manages day-to-day aspects of all assigned campaigns, maintaining account prioritization and delivering weekly status updates to key stakeholders
Drive for continuous learning to keep up with the ever-evolving digital landscape
Must be familiar with Google Analytics, Paid Search, Gsuite, and current ad-serving DSP and DMP partners
Must pass a pre-employment drug test and background screening
This position is hybrid, based out of our Las Vegas, Nevada office (preferred) but will consider out-of-market candidates as well
Preferred
Minimum of 3 years of digital campaign management experience preferred
Experience aiding in the sales process of sophisticated digital campaigns preferred
Benefits
401(k) with a company match
Company
Lightning Digital
Lightning Digital is a digital advertising agency that provides web development, creative content, video production, and brand marketing.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase