Pocket FM · 21 hours ago
Manager, Consumer Insights
Los Angeles, CA
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $100K/yr
4+ years expPocket FM is revolutionizing audio storytelling, turning immersive fiction into long-form, binge-worthy experiences. The Manager, Consumer Insights will be responsible for helping Pocket understand how people discover, experience, and emotionally connect with stories on our platform.
AppsAudioDigital EntertainmentInformation TechnologyMedia and EntertainmentSoftware
Hiring Manager
Shlomo V.
Responsibilities
Own Deep Consumer Understanding
Build and maintain rich audience profiles that go beyond demographics, including:
Lifestyle habits (media consumption, interests, shopping behavior, cultural touchpoints)
Motivations, emotional drivers, and preferences
Answer foundational questions like:
Who is our core listener?
What do they care about?
How does Pocket fit into their daily life?
Conduct Mixed-Methods Research
Analyze first-party data (app behavior, cohorts, retention, engagement)
Design and execute:
Surveys
Interviews
Focus groups
Cultural and trend research
Synthesize qualitative and quantitative inputs into cohesive insights
Deliver Clear, Executive-Ready Insights
Create insight decks, reports, and narratives for leadership
Translate findings into recommendations that influence:
Brand strategy
Creative direction
Campaign planning
Go-to-market decisions
Present insights clearly to non-technical stakeholders
Identify Brand & Partnership Opportunities
Map companies, brands, and platforms with overlapping audiences
Identify affinity categories (fashion, beauty, lifestyle, entertainment, tech, etc.)
Inform partnership strategy by showing where our audience already lives and spends
Be the Voice of the Consumer
Advocate for audience-first thinking across Brand, Growth, and Content teams
Help ensure decisions are grounded in real consumer insight, not assumptions
Qualification
Required
4–8+ years in consumer research, insights, market research, or brand strategy
Experience working with consumer-facing products, media, entertainment, or lifestyle brands
Proven ability to influence strategy through insights (not just report data)
Mixed-Methods Research: Strong in both qualitative and quantitative approaches
Insight Storytelling: Can turn complex data into clear, compelling narratives
Strategic Thinking: Understands how insights connect to business outcomes
Executive Communication: Comfortable presenting to senior leaders
Preferred
Experience in media, entertainment, audio, or creator-driven platforms
Familiarity with cultural trend analysis or youth / fandom-driven audiences
Experience partnering with brand, growth, or partnerships teams
Company
Pocket FM
Pocket FM creates audio series platforms for long-form audio entertainment.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$212.52MKey Investors
Silicon Valley BankLightspeed India PartnersTencent
2024-03-15Series D· $103M
2023-05-02Debt Financing· $16M
2022-03-03Series C· $64.83M
Leadership Team
Nishanth S.
Co-Founder
Prateek Dixit
Co-Founder
Recent News
2026-01-23
2026-01-22
2025-12-13
Company data provided by crunchbase