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PeopleLift · 3 days ago

Creative Strategist / CRO Concept Lead

United States

Full-time

Remote

Mid, Senior Level

$120K/yr - $150K/yr

PeopleLift is an innovative company disrupting the public data space with solutions that enhance customer access to information. They are seeking a Creative Strategist who will lead the ideation process for marketing funnels and improve conversion rates through thoughtfully designed A/B tests that prioritize user trust and professionalism.

ConsultingInformation TechnologyRecruitingStaffing Agency

Responsibilities

Conceptualize split tests that prioritize user psychology and trust over traditional conversion tactics

Create visual mock-ups (lo-fi or mid-fi wireframes) using tools like Figma, Canva, Balsamiq, Snagit, or whatever you prefer

Write concise strategic summaries explaining the 'why' behind each test so the production design team can execute seamlessly

Draw inspiration from unexpected sources like utility bills, library portals, and public archives - places where professionalism dominates, not sales gimmicks

Act as the bridge between research insights and design execution

Qualification

User psychology understandingConceptual thinkingA/B testing experienceVisual mock-up creationCommunication skillsLight design skillsPublic recordsExperience in regulated industries

Required

Understanding of user psychology and what builds trust in digital experiences

Strong conceptual thinking - ability to generate creative test ideas backed by strategic reasoning

Clear but concise communication skills - briefly explain your ideas in writing so designers can execute on your vision

Light design skills - ability to create clear visual mock-ups

Preferred

Experience running A/B tests or working in conversion rate optimization environments

Familiarity with public records, financial services, healthcare, or other regulated/sensitive data industries

Benefits

Fully Remote Position - Work from Anywhere

Flexible Schedule & Unlimited Vacation Time

Performance-Based Incentives, Perks, and Annual Bonuses

$25k Electric Vehicle Purchasing Incentive

Solar Panel Incentive For Your Home

Cutting-Edge Tools, Technology & Training Opportunities

Collaborative and Innovative Culture

Company

PeopleLift

PeopleLift provides IT recruiting & staffing, manufacturing recruiting firm, and contingent workforce solutions services.

Founded in 2017

Atlanta, Georgia, USA

11-50 employees

https://peoplelift.com

Funding

Current Stage

Early Stage

Leadership Team

Timothy Visconti

Managing Partner

Company data provided by crunchbase