Kelly · 11 hours ago
Marketing Web Analytics Manager
Lake Forest, IL
Contract
Onsite
Mid, Senior Level
$54/hr - $54/hr
4+ years expAbbVie is seeking a Marketing Web Analytics Manager to focus on turning website data into clear, actionable business and brand insights. The analyst will utilize Adobe Analytics to independently analyze web performance and present insights to influence marketing strategy.
OutsourcingProfessional Services
Hiring Manager
Soma Patanaik
Responsibilities
Analyze web performance and present insights to web and brand teams to influence marketing strategy and website optimization
Generate insights and storytelling from website data, focusing on actionable business and brand insights
Align web performance analysis with marketing objectives and present findings to non-technical audiences
Qualification
Required
Business acumen – ability to understand marketing and business priorities and provide insight to support
Expertise with Adobe analytics, including CJA, Consumer Journey Analytics and web site analysis
Client facing – strong presentation skills and communication skills
Ability to understand the details, but speak with strong presence and make complicated data simple and easy to understand
Cross function, matrix, highly collaborative team player – this is an independent role to support enterprise-wide website analysis who must be highly collaborative and take joy in working with others and being an excellent partner to many
Strong hands-on Adobe Analytics expertise (non-negotiable)
Ability to independently pull, analyze, and explore web data
Modify or build dashboards when deeper analysis is needed
Experience working with large, complex website datasets
Proven ability to translate data into business and marketing insights
Tie web performance analysis to strategic marketing objectives
Understanding of non-ecommerce websites, including upper- and mid-funnel engagement metrics
Content performance and user journey analysis
Experience working closely with web and brand marketing teams
Strong insight storytelling and presentation capability
Comfortable presenting findings to cross-functional marketing stakeholders
Ability to clearly explain why insights matter and what actions should be taken
Ideal experience range: ~4–6 years
Depth of skill and insight more important than total years of experience
Preferred
Brand marketing, marketing analytics, or in-house digital analytics backgrounds preferred
Pharma experience helpful but not required
Company
Kelly
We’ve been helping organizations find the people they need longer than any other company in the world.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-01-13IPO
Leadership Team
Chris Layden
Chief Executive Officer
N
Nicholas Zuhlke
Vice President, Controller, and Chief Accounting Officer
Recent News
Kelly Services, Inc.
2025-11-08
2025-11-08
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