Humana · 11 hours ago
Lead MarTech Architect
United States
Full-time
Remote
Senior Level, Lead/Staff
$142K/yr - $196K/yr
12+ years expHumana Inc. is committed to putting health first and is seeking a Lead MarTech Architect to define and evolve the enterprise-wide omnichannel architecture. This role is responsible for modernizing legacy systems and ensuring seamless member engagement across various digital and marketing channels.
Health CareHealth InsuranceInsuranceVenture Capital
Responsibilities
Own the end-to-end omnichannel experience and insights architecture spanning customer data, identity, consent and preferences, content, orchestration, activation, analytics, reporting, and contact center integration
Refine the target-state customer data and insights architecture, with Adobe Experience Platform as the strategic CDP, including canonical data models, identity strategy, Real-Time CDP profile unification, batch and streaming ingestion, data governance, and downstream activation and reporting standards
Establish enterprise journey orchestration standards using Adobe Journey Optimizer (AJO) or equivalent orchestration engines (such as Salesforce Marketing Cloud journeys), including event-triggered journeys, eligibility and suppression logic, channel prioritization, frequency management, exception handling, and fallback strategies required for regulated healthcare communications
Lead migration of legacy campaign, email, and analytics platforms (including Salesforce Marketing Cloud and batch email systems) into AEP/AJO-based and event-driven architectures, including coexistence models, phased decommissioning, and risk-managed cutover approaches in a HIPAA-regulated environment
Architect modernization of legacy mainframe-driven communications (billing, eligibility, EOBs, notifications) by decoupling system-generated outputs into event-driven, experience-orchestrated journeys across digital and assisted channels
Define the enterprise analytics and reporting architecture for omnichannel engagement, leveraging Adobe Customer Journey Analytics (CJA) and/or enterprise BI platforms such as Tableau or Power BI to deliver governed, scalable, and audience-ready insights
Establish standards for enterprise-level reporting, including metric definitions, attribution models, data latency tiers, semantic layers, and access patterns, ensuring insights are consistent, trusted, and reusable across marketing, digital, service, and executive audiences
Establish architectural governance, reference architectures, and enforceable design standards across MarTech, AdTech, CDP, analytics, CRM, CMS, CCM, and contact center platforms (such as Twilio and Genesys)
Partner with Marketing, Digital, Data, Analytics, Security, Legal, Compliance, and Operations leaders to translate business outcomes into scalable, compliant architectural and reporting roadmaps
Guide adoption of event-driven and API-first architectures to enable real-time personalization, activation, and insight delivery across web, mobile, SMS, email, print, paid media, voice, analytics, and agent-assisted channels
Provide architectural leadership across multiple delivery teams, influencing prioritization, investment decisions, and long-term platform sustainability
Qualification
Required
12+ years of experience in enterprise, solution, experience, or data architecture roles within large, complex organizations
Demonstrated leadership of enterprise-scale MarTech, AdTech, and analytics transformations involving Customer Data Platforms (CDPs) such as Adobe Experience Platform (AEP) or comparable, email or messaging systems, and enterprise reporting tools
Hands-on experience designing customer data, identity, analytics, and activation architectures using platforms such as Adobe Experience Platform and/or comparable CDPs, with a strong understanding of how engagement data is modeled and exposed for reporting
Experience designing omnichannel reporting and measurement using Adobe Customer Journey Analytics (CJA), Tableau, Power BI, or similar enterprise analytics platforms
Proven understanding of enterprise-level reporting concepts, including semantic layers, reusable datasets, role-based access, performance considerations, and regulatory controls
Proven experience designing and governing architectures in regulated industries with direct accountability for HIPAA, PHI, and PII compliance
Experience modernizing legacy, mainframe-based or batch-driven communication and reporting architectures
Strong background in modern integration patterns including APIs, event streaming, and cloud-native services
Strong MarTech and AdTech domain knowledge, including campaign execution, experimentation, personalization, attribution, and audience activation
Ability to operate at executive altitude while remaining grounded in technical and analytical execution
Proven ability to influence architecture decisions across matrixed teams and external vendors
Preferred
Hands-on experience with Adobe Experience Platform, Adobe Journey Optimizer, Adobe Experience Manager (including headless), Customer Journey Analytics, Adobe Workfront, Salesforce Marketing Cloud and Data Cloud, Twilio, Genesys, OpenText Exstream, or comparable engagement, analytics, contact-center, and CCM platforms
Experience within healthcare payer or provider ecosystems
Experience working within SAFe or other scaled agile delivery models
Benefits
Medical, dental and vision benefits
401(k) retirement savings plan
Time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
Short-term and long-term disability
Life insurance
Company
Humana
Humana is a health insurance provider for individuals, families, and businesses.
10001+ employees
H1B Sponsorship
Humana has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (282)
2024 (246)
2023 (284)
2022 (274)
2021 (212)
2020 (84)
Funding
Current Stage
Public CompanyTotal Funding
$13.07B2025-05-30Post Ipo Debt· $5B
2025-03-03Post Ipo Debt· $1.25B
2024-03-11Post Ipo Debt· $2.25B
Leadership Team
Jim Rechtin
CEO and President
Caleb Gallifant
Chief Operating Officer, CenterWell Home Health
Recent News
2026-01-16
2026-01-16
Company data provided by crunchbase