Husqvarna Group · 2 months ago
Sr. E-Commerce Sales Manager
United States
Full-time
Remote
Senior Level
5+ years expHusqvarna Construction is seeking an innovative E-Commerce Sales Manager to lead digital growth for their global brand. This role involves developing e-commerce strategies, optimizing online sales, and enhancing customer experiences across digital platforms.
Home and GardenManufacturingOutdoors
Responsibilities
Develop and execute the overall e-commerce strategy to meet revenue, margin, and growth targets
Manage product listings, pricing, promotions, and category performance across all digital channels
Oversee marketplace sales (e.g., Amazon, eBay, specialty vertical marketplaces) and direct-to-consumer web platforms
Lead annual planning for digital revenue, margin optimization, and customer acquisition
Identify and expand into new digital channels, marketplaces, and partnerships to maximize market reach
Monitor, analyze, and optimize key performance metrics such as traffic, conversion rates, cart abandonment, and average order value
Implement A/B tests, landing page improvements, and funnel enhancements to increase online sales
Oversee conversion rate optimization, customer journey enhancements, and digital merchandising strategy
Champion a data-driven culture, leveraging analytics to forecast trends, guide decisions, and uncover opportunities for growth
Guide marketing partners on digital acquisition, retention, and lifecycle initiatives that fuel revenue
Ensure high-quality product content, imagery, and descriptions to support buying decisions
Collaborate with creative, marketing, and product teams to maintain an engaging and accurate online storefront
Drive personalization initiatives and recommend enhancements to UX/UI based on customer insights
Lead initiatives that elevate the digital customer experience across platforms, from awareness to post-purchase
Evaluate emerging technologies, digital tools, and AI-powered opportunities that improve efficiency and profitability
Maintain dashboards and reports to track performance, trends, and ROI across all digital touchpoints
Forecast online sales and develop data-driven recommendations for inventory planning and promotional calendars
Coordinate with supply chain, fulfillment, and customer service to ensure frictionless delivery and post-purchase satisfaction
Manage relationships with external vendors, agencies, and platform partners
Align with supply chain and fulfillment leaders to ensure digital demand is supported with reliability and speed
Work closely with Sales, Marketing, Operations, Finance, and Product teams to ensure digital initiatives support the broader commercial strategy
Qualification
Required
Bachelor's degree in Business, Marketing, Digital Commerce, or related field preferred or equivalent experience
5+ years' progressive experience in digital sales, e-commerce, or digital transformation leadership roles with 8+ years in overall sales
Proven track record of driving multi-channel digital revenue growth in a mid-size or enterprise environment
Deep expertise in e-commerce platforms, digital marketplaces (SEO/SEM), conversion rate optimization (CRO), and analytics tools
Experience in omnichannel or B2B digital enablement environments preferred
Strategic mindset with the ability to create long-term business growth plans
High level of business acumen and financial analysis
Solid ability to network and create relationships internally and externally
Self-sufficient and self-driven as this role holds a high degree of autonomy
Ability to influence and manage laterally through the organization
Solid presentation and communication skills, ability to communicate at all levels within accounts
Highly proficient in analytics, CRM, Excel, and data management
Preferred
Experience in omnichannel or B2B digital enablement environments
Benefits
Competitive compensation and performance-based incentives
Benefits, including medical, dental, and vision insurance at date of hire
A 401(k) with matching and no vesting
An employee purchase discount on Husqvarna products
An education assistance program
Paid parental leave
Eleven paid holidays
Paid vacation
Company
Husqvarna Group
Husqvarna Group is an outdoor power product manufacturing company that offers chainsaws, riding lawnmowers, trimmers, and garden irrigation.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Andrew Witzel
Business Partner - North East
Brenda Wigfall
Human Resources Business Partner
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