Intelliswift - An LTTS Company · 8 hours ago
Senior Channel Marketing Manager
New York, NY
Contract
Hybrid
Senior Level
$80/hr - $90/hr
5+ years expIntelliswift, an LTTS Company, is seeking a Digital Channel Marketing Manager to lead and execute ongoing campaigns while collaborating with cross-functional teams. The role focuses on driving customer acquisition, retention, and product engagement through effective digital strategies and measurement of campaign performance.
Big DataBusiness IntelligenceCloud ManagementEnterprise SoftwareInformation Technology
Hiring Manager
Deepak Jasti
Responsibilities
Lead development and execution of client's in-app communications digital strategy across owned and operated digital channels to drive customer acquisition, retention, and product engagement
Leverage a deep understanding of lifecycle marketing to design and implement an audience-first creative and communication calendar that balances user-centric strategies with product adoption goals
Creative production responsibilities
Partner with cross-functional teams, product, content, creative, DS, to create comprehensive and effective channel, measurable campaign experiences
Drive product adoption by crafting clear calls-to-action (CTAs) and utilizing deep links to seamlessly guide users to key features and experiences within the app
Lead working team of technical program managers, engineers, creative to drive campaign execution
Work with the data science team to analyze web analytics, channel engagement data, and product usage data to monitor marketing performance, measure campaign effectiveness, and identify areas for improvement, making data-driven decisions
Qualification
Required
Minimum ten years' experience and must contain portfolio of work
Creative production/vendor management
Product GTM
Technical program management
Demonstrated ability to embrace ambiguity, proactively develop solutions, and influence cross-functional teams to deliver results within established timelines
Highly organized, with proven experience managing multiple projects simultaneously at various stages of completion
Basic understanding of mobile app development and experience collaborating with technical teams to implement communication strategies
Hands-on experience with A/B testing and data-driven decision-making to optimize communication effectiveness
Proven track record of managing projects that require a strong blend of creativity, strategic thinking, and execution to deliver both foundational and innovative campaigns
Demonstrated ability to develop creative and unique solutions to marketing challenges faced by small businesses
Bachelor's degree and a minimum of 5 years of digital marketing experience
Preferred
Background in content strategy
Experience leading vendor and agency relationships
Advanced knowledge digital campaign creation, A/B testing, and campaign performance optimization
Proficient in navigating complex creative challenges that arise during the localization process, with a proven ability to develop innovative solutions that meet the needs of diverse global audiences
Company
Intelliswift - An LTTS Company
''Intelliswift, an LTTS Company, delivers world-class Digital Product Engineering, Data Management, Analytics & AI, and Digital Ent Solutions
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-11-11Acquired
Leadership Team
Pat Patel
Founder & Executive Chairman
Recent News
Business Standard India
2024-11-12
2024-04-08
Company data provided by crunchbase