Prudential Financial · 7 hours ago
Media and Sponsorship Activation Coordinator
Newark, NJ
Full-time
Onsite
Entry, Mid Level
$89K/yr - $147K/yr
2+ years expPrudential Financial is a trusted brand known for helping customers grow and protect their wealth. They are seeking a highly organized Media and Sponsorship Activation Coordinator to support the execution of paid media campaigns and sponsorship programs while ensuring seamless activation and strong communication across teams.
Asset ManagementFinanceFinancial ExchangesFinancial ServicesHealth CareInsuranceRetirement
Responsibilities
Support cross-channel media planning and buying across social, TV, programmatic, digital, custom content partnerships
Meet regularly with agency and media partners to gather updated media kits, partner information and category insights that inform strategic recommendations
Assist in crafting RFPs, gathering and evaluating partner submissions against campaign objectives
Manage and monitor active social and digital campaigns – including pacing, delivery, performance and reporting needs
Maintain and update media flowcharts, campaign documents, timelines and budgets
Coordinate campaign setup requirements, trafficking inputs and QA checkpoints to support smooth launches
Monitor and summarize key industry, category, and competitive trends and insights relevant to the brand
Become the team’s subject matter expert for the Ticket Manager platform and be key support for execution of ticket distribution and usage tracking
Assist in developing integrated event decks, activation briefs and creative deliverable grids (strong presentation creation skills is a major plus)
Support Director and Managers with planning and on-the-ground execution of partner-related events, VIP experiences, internal special events and large-scale activations
Manage team activation inventory and coordinate, order and fulfill all event premiums, uniforms and supplies
Interface with external agencies and work closely with project manager to maintain weekly status reports and communicate recaps following internal and external partner meetings
Manage and coordinate photo activation needs (i.e. Tagkast) for events and sponsorship experiences
Assist in developing hospitality materials (i.e. “Know Before You Go” guides)
Assist with monthly reconciliation processes and help address billing discrepancies as needed
Support monthly finance processes, forecasting inputs, and budget monitoring in partnership with Media and Sponsorships Operations
Aid in organizing documentation, timelines, deliverables and communication workflows to keep teams aligned and activations on track
Support efforts to streamline processes and improve cross-team coordination
Qualification
Required
Bachelor's degree in marketing, advertising, communications, or related field
Minimum of 2-4 years of experience in media planning/execution, sponsorship activation, or related marketing role
Strong organizational skills and attention to detail
Proficiency in Microsoft Office (Excel, PowerPoint)
Understanding of media buying and reporting systems (Prisma, MediaOcean)
Experience with budget management, financial reconciliation, and forecasting
Experience with contracts and procurement processes
Familiarity with digital ad platforms and trafficking processes
Ability to independently manage multiple priorities in a fast-paced environment
Strong communication, collaboration, and time management skills
Solutions-oriented, proactive mindset
Travel will be required approximately: 15%
Benefits
Market competitive base salaries, with a yearly bonus potential at every level.
Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
401(k) plan with company match (up to 4%).
Company-funded pension plan.
Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
Company
Prudential Financial
Prudential Financial specializes in the fields of investment management, life insurance, and retirement benefits. It is a sub-organization of Prudential Financial.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.25BKey Investors
AM Best
2025-03-13Post Ipo Debt· $750M
2024-02-14Post Ipo Debt· $500M
2001-12-13IPO
Leadership Team
Andrew Sullivan
Chief Executive Officer
Yanela Frias
Executive Vice President & Chief Financial Officer
Recent News
Channel NewsAsia
2026-01-19
2026-01-03
MarketScreener
2025-12-18
Company data provided by crunchbase