Vercel · 1 day ago
Sr. Customer Marketing Manager - Startups
Hybrid - San Francisco, New York City
Full-time
Hybrid
Senior Level
$150K/yr - $205K/yr
6+ years expVercel is a company that provides tools and cloud infrastructure for developers to create a faster web. The Sr. Customer Marketing Manager will build a startup-focused marketing function, developing case studies and content to engage early-stage companies and drive adoption of Vercel's platform.
Artificial Intelligence (AI)Cloud InfrastructureDeveloper PlatformSoftwareWeb Development
Responsibilities
Create case studies, testimonials, and video content in partnership with content, design, and product marketing teams
Develop ways to deepen customer engagement and drive loyalty, such as reference programs, customer councils, and speaker opportunities
Partner with the events team to highlight customer voices at industry events and webinars
Support community-building efforts that foster peer-to-peer learning among customers
Gather insights through interviews, surveys, and events to inform product development, messaging, and marketing strategy
Act as the internal champion for customer perspectives
Work closely with GTM, Product, and Success teams to align on shared goals, coordinate outreach, and ensure consistent messaging across touch points
Define KPIs, track performance of customer marketing efforts, and iterate based on data and feedback
Qualification
Required
6+ years in customer marketing, product marketing, or growth marketing roles, with demonstrated experience in startup or developer-focused environments
Proven track record building customer advocacy programs for technical audiences or early-stage companies
Exceptional ability to craft technical narratives that resonate with developers while demonstrating business value
Experience producing diverse content formats (written case studies, video testimonials, technical blog posts, social content)
Talent for making complex technical concepts accessible and compelling across different audiences
Comfort engaging with technical audiences and understanding developer workflows, tools, and priorities
Ability to build authentic relationships with founders and engineering leaders
Thrives in fast-paced, ambiguous environments where you need to build programs from scratch
Preferred
Have experience marketing to developer communities or running technical content programs
Benefits
Competitive compensation package, including equity.
Inclusive Healthcare Package.
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
Flexible Time Off.
We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
Company
Vercel
Vercel is a developer platform that provides cloud infrastructure services for the web.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$863MKey Investors
AccelBedrockGoogle Ventures
2025-09-30Series F· $300M
2024-05-16Series E· $250M
2021-11-23Series D· $150M
Leadership Team
Guillermo Rauch
CEO
Malte Ubl
CTO
Recent News
The New Stack
2026-01-24
2026-01-23
Company data provided by crunchbase