Heaven Mayhem · 9 hours ago
Digital Marketing Manager
Los Angeles, CA
Full-time
Hybrid
Senior Level
5+ years expHeaven Mayhem is seeking a Digital Marketing Manager to join their Los Angeles team. This role leads the strategy, execution, and optimization of digital growth channels, focusing on driving acquisition, retention, and website performance.
Consumer GoodsE-CommerceJewelryRetail
Responsibilities
Own the strategy, execution, and optimization of assigned digital channels — paid media, email/SMS, and onsite merchandising — in alignment with broader brand and marketing direction
Translate campaign objectives and briefs into clear channel-level plans that drive acquisition, engagement, and conversion
Continuously analyze channel performance, identifying optimization opportunities and executing improvements against defined KPIs
Report on channel performance, insights, and recommendations to inform future execution
Execute campaigns across paid, CRM, and website in alignment with the centralized marketing calendar and campaign strategy
Manage day-to-day coordination for launches, promotions, and key moments across owned digital channels, ensuring accuracy, timeliness, and consistency
Partner with Creative and Content teams to brief channel needs, manage approvals, and ensure assets are optimized for performance and placement
Own creative execution and deliverables for our Paid Ads, in partnership with our Creative Strategist
Partner with our Ad Agency to monitor performance and continually optimize performance
Partner with agencies and internal stakeholders to optimize campaigns and deliver against ROAS, acquisition, and efficiency goals
Manage campaign planning, segmentation, and deployment for email and SMS programs
Own the CRM calendar ensuring campaigns align with key promotions, launches, and retention goals
Maintain high executional quality — including QA, testing, and deliverability
Leverage data and insights to refine lifecycle journeys and improve customer engagement, conversion, and retention
Own website execution — including onsite updates, campaign setup, and promotional merchandising
Optimize homepage, landing pages, and product merchandising for engagement and conversion
Monitor site analytics and performance metrics, identifying opportunities to improve UX, conversion, and content effectiveness
Ensure product launches, offers, and creative assets are accurately represented and launched on time
Qualification
Required
5+ years of experience in digital marketing, growth, or performance marketing within a modern DTC fashion, accessories, jewelry, or lifestyle brand
Proven expertise managing and optimizing paid media, email, SMS, and onsite experiences to drive acquisition, retention, and conversion
Strong analytical skill set with the ability to interpret performance data, identify opportunities, and translate insights into actionable channel improvements
Hands-on experience executing high-quality digital campaigns in close partnership with Creative and Content teams
Highly organized with strong project management skills and the ability to manage multiple workstreams simultaneously in a fast-paced, entrepreneurial environment
Clear, confident communicator with experience collaborating cross-functionally and working with external partners or agencies
Detail-oriented with a high bar for execution, accuracy, and quality across all digital touchpoints
Preferred
Preferred Tools & Platforms: Shopify, Klaviyo
Company
Heaven Mayhem
Heaven Mayhem is a jewelry and accessory brand that sells earrings, necklaces, laptop cases, and book boxes.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase