Barco Products · 12 hours ago
Creative Brand Manager
Batavia, IL
Full-time
Onsite
Mid Level
$90K/yr - $110K/yr
3+ years expBarco Products is seeking a Creative Brand Manager to define and execute the brand’s visual and verbal identity. This role involves leading creative planning, managing content production, and collaborating with various teams to ensure brand alignment with business objectives.
E-CommerceFurnitureLightingManufacturing
No H1B
Responsibilities
Develop and maintain the brand strategy, positioning, and messaging framework to support overall business and marketing goals
Lead end-to-end creative development for campaigns (from brief to concept to final assets) across channels such as digital, social, email, web, print, and events
Own and update brand guidelines (visual identity, tone of voice, etc.) and ensure consistent application across all internal and external communications
Collaborate with marketing, product, and sales stakeholders to translate business objectives into clear creative briefs and integrated brand campaigns
Manage designers, copywriters, freelancers, and agencies, providing clear feedback and creative direction
Review and approve creative assets to ensure quality, brand alignment, and adherence to timelines and budgets
Analyze campaign performance and audience insights to refine creative strategy and optimize brand impact over time
Champion the brand internally, educating teams on best practices and driving adoption of brand standards across the organization
Qualification
Required
Bachelor's degree in marketing, communications, design, advertising, or a related field, or equivalent experience
3+ years of experience in brand, creative, or marketing roles, with a portfolio demonstrating brand-building work across multiple channels
Strong understanding of brand strategy, storytelling, and creative development processes, including working with design and copy
Proficiency collaborating with cross-functional teams and managing multiple projects in a fast-paced environment
Skilled in creative direction, with the ability to give actionable feedback on visual design and copywriting
Familiarity with digital and social media best practices, including content formats, channel nuances, and performance metrics
Experience working with or within creative agencies and managing external partners and budgets
Strong communication, presentation, and stakeholder management skills, with the ability to influence and build consensus around brand decisions
Benefits
401(k) with up to 4% match, fully vested on Day 1!
Health insurance - medical, dental, and vision
Life, accident and disability insurance
Paid holidays, sick time and PTO (paid time off)
Medical and Dependent Savings Accounts (HSA, FSA)
Employee Assistance Program
Option to work up to 6 days per month from home once training is complete
Company
Barco Products
Barco Products is a web store that provides outdoor furniture, parking lot products, safety equipment, waste disposal & lighting solutions.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-08-08Acquired
Recent News
2026-01-13
2025-05-24
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