iPullRank · 20 hours ago
Content Engineer
New York, NY
Full-time
Hybrid
Senior Level
$100K/yr - $120K/yr
5+ years expiPullRank is a digital marketing agency based in New York City, specializing in SEO, Content, and Generative AI services. The Content Engineer role involves leading content marketing efforts by applying relevance engineering to enhance search performance and collaborating with clients to develop effective content strategies.
AdvertisingBrand MarketingConsulting
Responsibilities
Assess content through the lens of relevance signals including semantic relationships, entity connections, and topical authority
Create relevance scoring methodologies that help clients understand how their content aligns with user intent and algorithmic expectations
Optimize content architecture to maximize topical coverage and semantic coherence
Create technical content guidelines for clients that balance user experience with algorithmic optimization
Audit existing content for relevance signals, structural issues, and optimization opportunities
Audit content from a qualitative and quantitative perspective to inform content strategies
Guide content creation processes to ensure alignment with both search engine and audience expectations
Work with internal and external content production teams to ensure implementation of best practices in content creation
Develop testing frameworks to measure content effectiveness before and after optimization
Develop strategies that optimize content performance across text search, image search, video platforms, and voice assistants
Monitor emerging search modalities and develop strategies for new platforms
Establish KPIs that measure content effectiveness from both user and algorithmic perspectives
Create reports that track content performance as it relates to relevance, visibility, traffic and engagement
Analyze performance data to identify patterns and refine strategies
Communicate results and insights to stakeholders in clear, actionable formats, such as in QBRs that showcase content performance
Lead client presentations and trainings explaining complex technical concepts in accessible ways
Provide ongoing consultation to clients on content performance, identifying gaps and opportunities
Build tools and processes that scale relevance engineering insights across multiple clients
Monitor and analyze changes in search algorithms across Google, Bing, and emerging AI search platforms
Research and document how machine learning models evaluate and rank content across different modalities (text, video, images, voice)
Conduct experiments to understand ranking factor interactions and their impact on content performance
Write in-depth articles, whitepapers, and guides on relevance engineering and technical SEO topics
Contribute to iPullRank's reputation as an authority in content engineering
Assist the content manager and internal writers with routing and delivery of content to clients
Communicating the client's vision to internal and freelance writers
Mentor and lead junior team members
Qualification
Required
5-8 years of experience in SEO-specific content strategy
Strong background in content marketing with demonstrated results in organic search
Highly proficient in productivity applications Microsoft Office or Google Workspace
Strong analytical mindset and skills, excellent problem-solving skills
Exceptionally clear oral and written communication skills
Strong project-management skills
High level of initiative and ownership, and the ability to work well in a team environment
Possess thorough, up-to-date knowledge of search engine ranking factors and maintains current SEO practices
Previous client-facing experience
Proficiency with HTML, CSS required
Proficiency with Analytics packages and Google Search Console
Proficiency with APIs and Google's Apps Script
Expertise with industry-standard SEO and Content software, such as SEMRush and Ahrefs
Preferred
Experience working in an agency environment
Experience with User Experience and Web Strategy
Backend programming language such as Python
Relational Database skills such as MySQL or BigQuery required
Experience with Social Media Marketing
Benefits
Competitive salaries commensurate with experience
Medical, Vision and Dental Insurance Coverage
3 weeks of vacation
Paid sick days and holidays
Company
iPullRank
iPullRank offers businesses with digital marketing and consulting services, insights, and technology solutions.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Michael King
Founder & Chief Executive Officer
Recent News
2025-08-14
2025-06-21
2025-05-29
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