Berghaus Ltd · 19 hours ago
Marketing Manager - USA
Cypress, CA
Full-time
Hybrid
Mid Level
$110K/yr - $120K/yr
3+ years expPentland Brands is a global family business behind renowned sports and lifestyle brands, including Berghaus. The Marketing Manager for the USA will drive brand momentum, translating global strategies into localized campaigns and ensuring impactful brand presence in the market.
E-CommerceOutdoorsRetailSporting Goods
Hiring Manager
Kimberly Truong
Responsibilities
Lead US Brand Activation & Campaign Execution
Localize and execute global brand campaigns with excellence, ensuring creative relevance and market fit
Manage and brief US creative and media agencies to deliver high-impact storytelling and distribution
Oversee all US brand moments, launches, retail activations, OOH, and creator partnerships
Be the Market Lens & Local Connection Point
Serve as the eyes and ears of the brand in the US — capturing insight, trends, competitive shifts, and cultural movements
Represent the US voice in global strategic discussions, ensuring the market’s needs are understood and prioritized
Build strong cross-functional relationships with US commercial, merchandising, retail, and product teams
Drive Brand Growth Through Retail Marketing
Own and deliver the US retail marketing strategy across key wholesale partners — leading seasonal campaigns, product launches, and in-store storytelling that drives brand visibility, relevance, and sell-through
Translate global brand strategy into locally resonant retail execution, working closely with US commercial, merchandising, and retail teams to ensure the brand shows up consistently, credibly, and distinctively at every consumer touchpoint
Plan, manage, and measure retail marketing investment, own budgets, defining success metrics, and continuously optimizing activity based on performance, insight, and commercial impact
Strengthen US Content, Social & Community Presence
Work with global teams to scale content output from the US, ensuring consistent storytelling and higher channel performance
Partner with local creators, photographers, athletes, and grassroots outdoor communities to deepen engagement
Ensure Berghaus’ global brand voice translates authentically in a US context
Qualification
Required
3–5 years of experience in community activation, experiential marketing, creator partnerships, and/or retail marketing within outdoor, sport, or lifestyle brands
A natural connector, with a proven ability to build trusted relationships across creators, athletes, clubs, retailers, media, and community leaders
Hands-on experience delivering real world activations, including community events, rides, hikes, launches, seeding programs, partnerships, trade shows, and retail moments
Experience briefing and managing creators and partners to deliver high quality, on brand, culturally relevant content
Understanding of the U.S. outdoor landscape, including mountain and adventure communities, cultural moments, specialty outdoor retail, and wholesale dynamics
Demonstrated ability to collaborate with retail partners to unlock space, visibility, and activation opportunities across POS, visual merchandising, shop in shops, windows, and seasonal campaigns
Excellent project management and organizational skills, with the ability to manage multiple brands, partners, launches, and activation calendars simultaneously
Experience working cross functionally with marketing, sales, retail, and global/HQ teams, balancing global brand direction with local execution
Strong understanding of brand and product storytelling, tailored to specific channels, communities, and categories
Analytical mindset, with the ability to measure, report on, and optimize activations based on performance and learnings
High attention to detail and strong executional standards across physical and experiential environments
Proficiency in Microsoft Office and project management tools; ability to write clear, actionable project briefs
Thrives in a fast paced, team first, high energy environment, with a positive, can do, customer focused attitude
Preferred
Bachelor's degree in business or a related field preferred
Genuine passion for the outdoors and belief in the power of community driven storytelling to build meaningful brands
Company
Berghaus Ltd
Provider of outdoor clothing, equipment and gear since 1966. A global brand with a presence in 45 countries and its main headquarters in the UK.
51-200 employees
Funding
Current Stage
Growth StageRecent News
2025-10-03
2025-09-15
Company data provided by crunchbase