Campaign Manager, Enterprise Demand Generation jobs in United States
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Datacor, Inc. · 3 hours ago

Campaign Manager, Enterprise Demand Generation

Datacor is the leading provider of software solutions for the process manufacturing space. They are seeking a Marketing Automation Specialist to design and execute targeted campaigns that nurture leads and drive engagement using HubSpot.

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Culture & Values

Responsibilities

Collaborate with the marketing team to plan, execute, and monitor marketing campaigns across various channels (email, social media, paid media, web, etc.)
Design, build, and execute automated marketing campaigns including email marketing, lead nurturing, segmentation, and personalization
Maintain and manage HubSpot ensuring data accuracy and integrity
Create and manage workflows for lead scoring, segmentation, and automation of repetitive marketing tasks
Ensure seamless integration of HubSpot with other marketing and sales tools, such as Salesforce, LinkedIn, ZoomInfo and Google Analytics
Collect and organize data from various marketing channels and campaigns
Generate reports and analyze marketing performance metrics to assess the effectiveness of campaigns and identify areas for improvement
Conduct A/B tests to continually optimize email marketing and other automated campaigns
Identify and implement process improvements to enhance the efficiency and effectiveness of marketing operations
Develop and document best practices for campaign execution, data management, and use of marketing tools
Ensure that marketing activities comply with relevant regulations and industry standards
Uphold data privacy policies and practices, particularly in handling customer data and executing marketing campaigns

Qualification

HubSpotB2B marketingSalesforceData analysisHTML/CSSCommunication skillsOrganizational skills

Required

3-6 years of experience in B2B marketing, with at least 2 years of hands-on experience using HubSpot
Proficiency in HubSpot Marketing Hub, CMS and CRM
Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
Excellent written and verbal communication skills with the ability to effectively communicate complex ideas
Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities

Preferred

Experience with Salesforce, ZoomInfo, Google and HTML/CSS

Company

Datacor, Inc.

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Datacor is a leading provider of industry-specific solutions that help process manufacturers, chemical distributors, and engineers grow, run, and elevate their business.

Funding

Current Stage
Growth Stage

Leadership Team

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Doug Salas
Chief Technology Officer
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Baker Bartley, CPA
Chief Financial Officer
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Company data provided by crunchbase