Mill · 2 days ago
Senior Creative Strategist
San Bruno, CA
Full-time
Hybrid
Senior Level
$170K/yr - $190K/yr
7+ years expMill is a waste prevention technology company reimagining what it means to eliminate waste, starting with food. They are seeking a Senior Creative Strategist to help shape insight-driven creative that performs across demand creation and performance marketing.
Animal FeedCleanTechFood ProcessingRecyclingSustainabilityWaste Management
Responsibilities
Own creative strategy end-to-end: transform insights, competitive intel, and performance learnings into campaigns that grow demand and drive results
Operate as Mill’s owner of creative win rates, testing velocity, scaling efficiency and ad-to-web messaging continuity
Build distinct learnings for both paid and organic formats that fuel performance across every channel
Define audiences, messaging, and creative territories, and build test plans that balance quick iterations with larger brand-building swings
Spearhead creative testing and expansion across our channel suite, with emphasis on YouTube, Meta, CTV, Audio, Influencer, and other reach-driving formats
Lead performance creative optimization by monitoring results, identifying patterns, and translating data into clear creative direction
Partner with Growth and Web teams to optimize the full ad-to-site journey, including landing pages, message match, and conversion performance
Develop and iterate on landing page concepts and tests that improve conversion rate, reduce drop-off, and increase lead quality and purchase intent
Develop influencer creative strategy, including briefs, content formats, and feedback loops that support both reach and conversion
Collaborate with designers, writers, editors, producers, and channel owners to turn early ideas into high-performing work
Ensure Mill’s brand voice, product truth, and mission show up consistently and distinctly across every touchpoint
Create clear briefs, testing roadmaps, and weekly creative testing reporting. Align stakeholders and keep projects moving with momentum and clarity
Qualification
Required
7+ years of experience in creative strategy across growth marketing, performance creative, demand creation, and integrated campaigns (brand, startup, or agency)
Strong understanding of building a brand through paid media, not just optimizing ads
Strong ability to translate ad-level insights into brand-level direction across creatives, channels and campaigns
Fluency in performance fundamentals: testing frameworks, measurement basics, and turning results into creative action
Experience with channels like Meta, YouTube, CTV, TikTok, and Audio (including podcast and streaming audio)
Experience running qualitative and quantitative creative analysis with the ability to analyze performance through Excel, Tableau and Motion
Working knowledge of influencer and creator marketing, including creator strategy (archetypes, series, partnership models) plus strong briefing and direction
Experience optimizing the ad-to-landing page experience, including message match, landing page testing, and conversion metrics
Strong instincts for what drives conversion on the website, and the ability to partner with Web/UX teams to improve performance without sacrificing brand
Excellent creative instincts plus the ability to explain what works, why it works, and what to do next
Strong communication and collaboration skills, with experience writing briefs and guiding work from concept through launch and iteration
Preferred
Experience in DTC, subscription, hardware, consumer climate, or mission-driven brands
Familiarity with brand lift measurement, incrementality testing, or creative effectiveness research
Deep familiarity in paid media channel strategy and algorithmic best practices, including Meta, Google or TikTok
Comfort with production workflows and multi-channel campaign storytelling
Benefits
The value of benefits or a potential equity grant
Company
Mill
Mill offers a kitchen bin that dries, shrinks, and de-stinks leftover food, eliminating food waste.
51-200 employees
H1B Sponsorship
Mill has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (4)
2023 (1)
Funding
Current Stage
Growth StageTotal Funding
$70.38MKey Investors
Climate Pledge FundPrelude Ventures
2025-12-16Series Unknown
2023-09-06Series C· $70M
2023-04-01Series Unknown· $0.38M
Leadership Team
Matt Rogers
Founder & CEO
Jeff Hoever
CFO
Recent News
FoodHack Weekly
2025-12-20
PR Newswire
2025-12-19
2025-12-19
Company data provided by crunchbase