Trina Turk · 17 hours ago
Head of Ecommerce
Alhambra, CA
Full-time
Onsite
Director/Executive
$180K/yr - $220K/yrTrina Turk is seeking a Head of Ecommerce who will be a senior commercial leader responsible for overseeing the online performance of their brands. This role focuses on enhancing the ecommerce experience, driving conversion, and collaborating with various departments to deliver a cohesive customer experience.
ApparelE-CommerceFashionLifestyleRetail
Hiring Manager
Kristin Jaramillo
Responsibilities
Owns ecommerce conversion, AOV, repeat purchase, and digital revenue performance
Oversees the end-to-end site experience, including homepage, navigation, PDPs, merchandising logic, search, filters, UX/UI, and checkout
Ensures the ecommerce experience supports ease of shopping, confidence in purchase, and strong conversion
Leads international ecommerce expansion in partnership with Operations and Finance
Owns email and SMS execution, including campaign builds, lifecycle flows, segmentation, and channel performance
Executes Marketing’s email and SMS strategy and briefs with commercial rigor
Owns lifecycle programs including welcome, browse and cart abandon, post-purchase, lapsed, and win-back
Builds, programs, QA’s, and deploys all email and SMS campaigns
Owns email and SMS performance reporting and optimization
Owns segmentation logic based on ecommerce behavior, purchase history, and engagement
Monitors conversion, revenue contribution, repeat purchase, and reactivation by segment
Shares insights and learnings with Marketing to inform messaging, audience strategy, and demand planning
Owns A/B testing execution across ecommerce and lifecycle channels, including email, onsite content, promotions, and UX/UI
Translates strategic questions into structured tests with clear hypotheses and success metrics
Uses testing to improve performance while protecting brand standards
Synthesizes learnings and shares insights with Marketing, Planning, and leadership
Partners with Marketing to determine weekly and seasonal ecommerce priorities
Executes promotions, markdowns, and seasonal sale events as part of the Commercial Plan
Partners with Planning and Buying on assortment decisions, inventory levels, and reorders
Ensures ecommerce execution supports broader business objectives across channels
Owns the ecommerce technology ecosystem, including the commerce platform, lifecycle Marketing tools, analytics, returns, and related systems
Leads a partner-driven operating model with third-party vendors supporting ecommerce, analytics, and site development
Stays current on platform updates and emerging capabilities that improve performance and experience
Brings experience working within modern ecommerce and omni-channel environments, including platforms such as Shopify Plus, lifecycle email and SMS tools, ERP systems, returns platforms, and digital analytics tools
Partners with Retail leadership to ensure consistency across channels and a connected customer experience
Partners with Wholesale leadership on marketplace and digital wholesale models where the company owns assortment, inventory, pricing, and presentation
Works closely with Operations and Customer Service to ensure a seamless post-purchase experience
Qualification
Required
Senior commercial leader experience in ecommerce
Accountability for conversion, AOV, repeat purchase, and ecommerce revenue
Experience in elevating online experiences and execution
Ability to lead site experience, lifecycle execution, and ecommerce technology ecosystem
Experience in executing launches, promotions, and in-season adjustments
Strong partnership skills with Marketing, Merchandising, Buying, Planning, Retail, Wholesale, Operations, and Finance
Ownership of ecommerce conversion, AOV, repeat purchase, and digital revenue performance
Oversight of end-to-end site experience including homepage, navigation, PDPs, merchandising logic, search, filters, UX/UI, and checkout
Ability to ensure ecommerce experience supports ease of shopping and strong conversion
Experience in leading international ecommerce expansion
Ownership of email and SMS execution including campaign builds, lifecycle flows, segmentation, and channel performance
Execution of Marketing's email and SMS strategy with commercial rigor
Ownership of lifecycle programs including welcome, browse and cart abandon, post-purchase, lapsed, and win-back
Building, programming, QA'ing, and deploying all email and SMS campaigns
Ownership of email and SMS performance reporting and optimization
Ownership of segmentation logic based on ecommerce behavior, purchase history, and engagement
Monitoring of conversion, revenue contribution, repeat purchase, and reactivation by segment
Sharing insights and learnings with Marketing to inform messaging, audience strategy, and demand planning
Ownership of A/B testing execution across ecommerce and lifecycle channels
Translating strategic questions into structured tests with clear hypotheses and success metrics
Using testing to improve performance while protecting brand standards
Synthesizing learnings and sharing insights with Marketing, Planning, and leadership
Partnership with Marketing to determine weekly and seasonal ecommerce priorities
Execution of promotions, markdowns, and seasonal sale events as part of the Commercial Plan
Partnership with Planning and Buying on assortment decisions, inventory levels, and reorders
Ensuring ecommerce execution supports broader business objectives across channels
Ownership of the ecommerce technology ecosystem including commerce platform, lifecycle Marketing tools, analytics, returns, and related systems
Leading a partner-driven operating model with third-party vendors supporting ecommerce, analytics, and site development
Staying current on platform updates and emerging capabilities that improve performance and experience
Experience working within modern ecommerce and omni-channel environments including platforms such as Shopify Plus, lifecycle email and SMS tools, ERP systems, returns platforms, and digital analytics tools
Partnership with Retail leadership to ensure consistency across channels and a connected customer experience
Partnership with Wholesale leadership on marketplace and digital wholesale models
Working closely with Operations and Customer Service to ensure a seamless post-purchase experience
Company
Trina Turk
Trina Turk is a retail company that offers women’s contemporary clothing.
Founded in 1995
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
C
Christopher Harlan
Chief Executive Officer
Recent News
2025-11-19
Dallas Business Journal
2025-02-25
Company data provided by crunchbase