Northwest University · 3 days ago
Director of Marketing
Kirkland, WA
Full-time
Hybrid
Lead/Staff, Director/Executive
3+ years expNorthwest University is seeking a Director of Marketing to provide visionary leadership in developing and implementing integrated marketing strategies that align with the university's mission and values. This role involves leading a collaborative team to execute multi-channel marketing initiatives aimed at increasing brand visibility and supporting enrollment growth.
EducationHigher Education
Hiring Manager
Ben Thomas
Responsibilities
Develop and implement a comprehensive marketing strategy aligned with NU’s goals, mission and values
Collaborate with senior leadership, admissions, development, academic departments, and alumni relations to ensure cohesive messaging and integrated marketing efforts
Utilize data, market research, and trending insights to refine strategies and measure impact
Ensure consistent brand voice, visuals, and messaging across all digital and traditional platforms
Oversee development and maintenance of brand guidelines that reflect the university’s values and heritage
Lead the execution of digital marketing campaigns including email, social media, SEO/SEM, paid advertising, and content marketing
Manage traditional marketing efforts such as print collateral, signage, publications, and media outreach
Recruit, supervise, mentor, and evaluate marketing personnel
Oversee project workflow and timelines, ensuring high-quality deliverables
Facilitate collaboration with external agencies and vendors when necessary
Support enrollment goals through targeted recruitment campaigns and strategic communication with prospective students, parents, and influencers
Promote initiatives that engage alumni, donors, community partners, and other stakeholders
Manage the marketing budget to ensure financial boundaries are met and opportunities are leveraged
Qualification
Required
Bachelor's degree required
Minimum 3-5 years of progressively responsible marketing leadership experience
Strong strategic thinker with excellent leadership, project management, and communication skills
Experience with digital marketing platforms, analytics tools, and CRM systems
Demonstrated ability to lead cross-functional teams and manage complex initiatives
Ability to contribute to a Jesus-centered work culture as a natural expression of personal faith
Strong leadership, strategic planning, and team management skills
Exceptional interpersonal, communication, and presentation abilities
Preferred
Preferred degrees include marketing, communications, business, or a related field
Company
Northwest University
Northwest University is a top-ranked Christian university that is shaping tomorrow’s leaders.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jeremy Johnson
President
Recent News
2025-07-24
2025-07-04
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