ASM Global · 13 hours ago
Vice President, Private Event Sales
United States
Full-time
Remote
Director/Executive
$200K/yr - $200K/yrASM Global is a premier partner to the world's greatest live events and venues. They are seeking a Vice President, Private Event Sales to lead and scale private event sales across its food & beverage and venue management partnerships nationwide, focusing on strategy, leadership, and influence rather than direct selling.
Entertainment
Responsibilities
Set the vision and strategy for private event sales across Legends Global
Position Legends as the market leader in premium private event experiences
Develop a scalable platform that supports both local market execution and national growth
Design and lead a national enterprise account structure to serve multi-market and repeat clients
Build strategic relationships with key corporate, nonprofit, and agency partners
Enable cross-venue selling and portfolio-wide client solutions
Lead a large, distributed sales organization through Directors and Regional Leaders
Build a strong leadership bench, succession plans, and consistent performance expectations
Foster a culture of accountability, professionalism, and collaboration
Establish clear decision rights, pricing authority, and approval frameworks
Standardize KPIs, forecasting cadence, and performance management across venues
Ensure strong alignment between sales, operations, and food & beverage partners
Lead the development and adoption of enterprise sales technology platforms supporting private events
Partner with internal technology, analytics, and finance teams to improve pipeline visibility, forecasting accuracy, and account intelligence
Drive consistent CRM usage, data hygiene, and reporting across all venues
Leverage technology to enable national account management, client segmentation, and cross-portfolio insights
Serve as the senior private events leader within Legends Global
Partner closely with executive leadership, venue General Managers, Operations, Finance, Legal, and Food & Beverage
Navigate complex, matrixed environments with high emotional intelligence and credibility
Champion innovation in private event programming, packaging, and space utilization
Partner with venue development and operations teams to influence the design of future private event spaces
Continuously raise the bar on client experience and venue differentiation
Qualification
Required
Proven enterprise leadership experience in a multi-site, service-driven business
Exceptional emotional intelligence and ability to influence without direct authority
Strong executive presence and experience managing upward to senior leadership
Demonstrated success building platforms, operating models, and teams at scale
Strong commercial and financial acumen with a focus on sustainable growth
Experience leading or partnering on enterprise sales technology and CRM initiatives
Senior leadership experience overseeing a large, distributed commercial organization
Experience working in matrixed or partnership-based environments
Backgrounds may include hospitality, venues, live entertainment, managed services, or complex B2B services
Preferred
Experience building national or enterprise account structures strongly preferred
Benefits
Medical
Dental
Vision
Life and disability insurance
Paid vacation
401k plan
Company
ASM Global
ASM Global is the world’s leading venue management company and producer of live event experiences.
Founded in 2019
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Bryce G. Townsend
Senior Vice President, Commercial Partnerships
Natalie Sharp
Vice President Commercial Partnership Activation
Recent News
Company data provided by crunchbase