Ignited · 8 hours ago
Paid Search & Social Specialist
Arlington, VA
Full-time
Hybrid
Entry, Mid Level
$55K/yr - $65K/yr
2+ years expIgnited Government provides modern marketing solutions to federal and DOD agencies. They are seeking a detail-oriented Paid Search & Social Specialist to manage and optimize paid search and social campaigns, ensuring high-quality deliverables for multiple clients.
AdvertisingConsultingMarketing
No H1B
U.S. Citizen Only
Responsibilities
Develop paid search and social strategies for new and existing clients and campaigns
Responsible for compiling campaign reports, deriving insights, making recommendations, and optimizations to ensure campaign success
Conduct competitive research to gather ideas for ad copy tactics, new strategic approaches, and variations on calls to action
Responsible for processing and maintaining accurate media billing and invoicing
Set up, coordinate, and manage paid search campaigns on Google and Bing
Set up, coordinate, and manage paid social campaigns on Facebook/Instagram, YouTube, Pinterest, X (Twitter), Reddit, TikTok, LinkedIn, and other social platforms as needed
Assist creative in writing compelling ad copy and developing calls to action for paid search and social campaigns
Test and optimize paid search and social ad copy with A/B or multivariate tests
Optimize campaigns using a combination of direct (e.g., manual bids, budget adjustments) and automatic (e.g., bid rules) optimization in campaign management tools
Keep track of campaign pacing to both spend and KPI goals
Stay abreast of industry trends and research and share ideas for improved analytics solutions (i.e., new tools, services, etc.)
Coordinate with representatives from search and social platforms on new initiatives, beta test opportunities, and optimization recommendations
Responsible for presenting information to internal and external teams including but not limited to: Client campaign reports/recaps, media presentations, agency/client updates in vendor meetings, etc
Utilize current media accounting and 3rd party tracking systems (as well as learning new ones) for campaign reporting and management
Collects information for the preparation of media plans including media kits, media costs, syndicated research and competitive analyses
Prepares client estimates and media buy documents for manger review
Develop subject matter expertise and stay informed on the latest trends in paid search and social advertising through webinars, whitepapers, training, and other professional development opportunities
Consistently demonstrates sound judgment and strategic thinking, in accordance with Agency’s mission, vision, and values and never sacrifices quality for speed
Qualification
Required
Bachelor's Degree in Business, Marketing, Advertising or related discipline; and/or equivalent combination of education, training and related experience
U.S. Citizenship
Must have the ability to obtain and maintain U.S. Government contractor employment suitability determination (i.e. personnel security clearance)
Hybrid role; Must be able to work on-site in Arlington, VA approx. 3 days/wk
Min. 2 years of advertising agency or media industry experience with a minimum of one year hands-on experience in the day to day management of paid search and paid social advertising
Displays a high level of initiative and independent thinking
Clear and concise verbal and written communication skills
Ability to collaborate with cross-functional teams
Microsoft Office 365 (i.e. Outlook, Word, Excel, PowerPoint)
Agency Management and Project Collaboration tools
Preferred
Google, Microsoft and/or Meta certifications a plus
Technical competence and experience with paid search and social platforms
Knowledgeable in Excel, especially conducting advance analysis using formulas and pivot tables
Proficient understanding of third-party ad measurement and traffic tools
Company
Ignited
Ignited is a marketing and advertising company that provides marketing and consultancy services.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase