Everyday Health Group · 1 week ago
Growth Analyst
United States
Full-time
Remote
Mid Level
$80K/yr - $100K/yr
4+ years expEveryday Health Group is a leading digital media company focused on health and wellness. The Growth Analyst will analyze marketing data to identify trends and insights that inform business strategies, optimize campaign performance, and uncover new revenue opportunities across various marketing channels.
AdvertisingAdviceFitnessMarketingPublishingWellness
Responsibilities
Serve as the primary analytical partner to the Marketing and Content teams, embedding data-driven insights into their planning, content creation, and execution workflows
Develop and maintain executive-level dashboards and reports focused on core marketing KPIs, ensuring data integrity and clarity. Act as the subject matter expert for marketing data structures, ensuring consistent tracking, definition, and usage of metrics across the marketing organization
Conduct complex quantitative and qualitative analyses on marketing performance data to identify root causes, trends, and future growth drivers
Analyze user data to map end-to-end customer journeys, identifying key friction points and opportunities for personalization and optimization within the lifecycle and content consumption experience
Partner with the Marketing teams to define and prioritize the most impactful A/B testing hypotheses, analyze results, and synthesize learnings into documented best practices
Collaborate with the Marketing and BI teams to support marketing forecasting, budget planning, and predictive modeling initiatives
Monitor the competitive landscape, analyzing marketing strategies, messaging, and product features of key competitors to inform Everyday Health’s strategic positioning
Qualification
Required
4+ years of experience in a Growth Analyst, Marketing Analyst, Business Intelligence, or Insights role, preferably within a B2C, media, or subscription-based digital business
Strong understanding of digital marketing metrics, including CPA, LTV, ROI, conversion rates, email metrics, and web analytics
Experience with Google Analytics, SQL, and data visualization tools (Lookerstudio, Domo)
Exceptional analytical and quantitative skills
Strong project management and leadership skills
Ability to manage multiple projects, set priorities, and meet deadlines
Benefits
Comprehensive medical, dental and vision coverage
Life and disability benefits
Flexible Spending Accounts (FSAs)
401(k) with company match
Employee Stock Purchase Plan
Flexible Time Off
Volunteer Time Off
Paid holidays
Family building and caregiving support
Generous Family Care and Parental leave
Fitness Reimbursement
Access to wellness programs
Company
Everyday Health Group
Everyday Health is a recognized leader in patient and provider education and services.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$92.73MKey Investors
TCVScale Venture Partners
2016-10-21Acquired
2014-04-04IPO
2013-10-01Secondary Market
Leadership Team
Greg Chang
VP, Provider Services
Recent News
Company data provided by crunchbase