PT Solutions Physical Therapy · 7 hours ago
Digital Marketing Director
UNAVAILABLE, UNAVAILABLE, US
Full-time
Onsite
Director/Executive
10+ years expPT Solutions Physical Therapy is seeking a Digital Marketing Director to lead their marketing team in developing and executing strategies across digital channels. The role focuses on enhancing brand awareness, driving patient acquisition, and managing a team while ensuring compliance with regulatory requirements.
FitnessHealth CareWellness
Responsibilities
Develop and implement a comprehensive digital marketing strategy that aligns with business objectives
Own the performance, usability, SEO, and technical health of the PT Solutions website and broader digital ecosystem (including local listings and digital properties)
Ensure all digital platforms and practices meet HIPAA and other applicable regulatory requirements
Own and manage the digital marketing budget, including paid media spend and channel prioritization
Optimize investment allocation to maximize lead generation, conversion, and brand impact
Define, monitor, and report on digital KPIs and ROI for senior leadership
Lead development and maintenance of a robust digital measurement and tracking ecosystem
Translate insights from Google Analytics, call tracking, and third-party tools into actionable recommendations
Use performance data to inform ongoing optimization of campaigns, site experience, and channel mix
Lead, direct and hold accountable agency partners to build a robust tracking and measurement ecosystem with data and use insights from Google Analytics and other tools (e.g. call tracking and third party tools) to inform optimization of campaigns and site
Provide the technical fluency and strategic guidance needed to ensure high-quality execution
Manage agency performance, scopes of work, and delivery against established objectives
Partner closely with Operations, Sales, HR/Talent Acquisition, and other Marketing functions (Partner Marketing, Social, Communications) to ensure a consistent brand voice and consumer experience
Qualification
Required
Deep understanding of digital channel mix, consumer behavior, and performance-based media
Skilled in project management and cross-functional collaboration
Proficient with reporting dashboards, marketing automation, and campaign management tools
Deep technical knowledge. While the role is not necessarily heavily technical implementation a deep understanding is necessary to direct and focus our agency partners
Strong communication, presentation, and stakeholder-influence skills
Ability to balance high-level strategy with hands-on oversight and problem-solving
Proven ability to manage multiple priorities in a fast-paced, entrepreneurial environment
Team player with strong interpersonal skills and a collaborative spirit
Advanced analytical skills and comfort interpreting performance data and trends
Bachelor's degree in Marketing, Communications, Digital Media, or a related field
10+ years of experience in digital marketing roles, including at least 5 years of management experience
Proven experience in digital marketing strategy, campaign execution, and team leadership, including management of outside agencies
Track record of managing performance-based media, content initiatives, and digital channel optimization
Minimum 2–5 years of people leadership and/or senior-level digital ownership experience
Preferred
Healthcare services experience or familiarity with HIPAA-regulated environments strongly preferred
Benefits
Industry-leading professional development opportunities
Ongoing evidence-based clinical education
Dedicated mentorship opportunities
APTA-accredited Orthopaedic Residency Program
Company
PT Solutions Physical Therapy
PT Solutions Physical Therapy provider operates as a physical therapy office.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Dale Yake
Founder/CEO
Recent News
2025-03-25
Company data provided by crunchbase