Two Rivers Marketing · 20 hours ago
Marketing Automation Strategist - Two Rivers Marketing
Work From Home, US
Full-time
Hybrid
Mid Level
4+ years expVGM Group, Inc. is seeking a Marketing Automation Strategist to join their Experience and Technology Solutions team. This role is responsible for managing marketing automation workstreams and transforming client objectives into actionable communication plans, while overseeing customer relationship marketing strategies and ensuring data compliance.
AdvertisingWeb Design
Responsibilities
Manage the end-to-end execution of customer relationship marketing (CRM) strategies, including planning, setup, deployment, and optimization
Support the formulation of email marketing strategies and segmentation frameworks that drive personalization and customer engagement
Oversee customer data hygiene and segmentation strategies to ensure proper targeting and compliance with privacy regulations
Act as a primary user for marketing automation platforms (Salesforce Marketing Cloud, HubSpot, Marketo, or Pardot), ensuring integration with other martech tools
Maintain a comprehensive understanding of CRM, automation, and CX platforms to support integration and optimization efforts
Develop advanced KPIs and regular performance reports to identify optimization opportunities and track program effectiveness
Contribute to the development of scalable processes, QA protocols, and best practice documentation for lead generation and database management
Work closely with account and project management teams to help define the scope and recommended technical approaches for digital projects
Lead thorough QA testing, including content accuracy, link functionality, and rendering, while also mentoring junior team members on these standards
Qualification
Required
A bachelor's degree in marketing, communications, business, or a related field
4+ years of full-time experience in digital marketing, advertising, or public relations
Minimum of 2 years' experience managing and executing multi-channel digital marketing or automation campaigns
Expertise to interpret campaign data and audience insights to form strategic approaches
Ability to see the big picture of how digital marketing fits into broader account work and business growth
Strong knowledge of CRM and marketing automation systems, including integration points with other platforms
Strong quantitative and qualitative analytical skills with experience in tools like Microsoft Excel, Tableau, or Google Analytics
Effective communication skills for both internal collaboration and client-facing presentation, including the ability to simplify and teach complex digital concepts
Exceptional organizational skills and the ability to manage budgets and schedules effectively
Familiarity with HTML/CSS for email formatting is preferred
Act as a primary user for marketing automation platforms (Salesforce Marketing Cloud, HubSpot, Marketo, or Pardot), ensuring integration with other martech tools
Maintain a comprehensive understanding of CRM, automation, and CX platforms to support integration and optimization efforts
Develop advanced KPIs and regular performance reports to identify optimization opportunities and track program effectiveness
Contribute to the development of scalable processes, QA protocols, and best practice documentation for lead generation and database management
Work closely with account and project management teams to help define the scope and recommended technical approaches for digital projects
Lead thorough QA testing, including content accuracy, link functionality, and rendering, while also mentoring junior team members on these standards
Preferred
Progress toward or completion of relevant platform certifications, preferably Salesforce Marketing Cloud
Company
Two Rivers Marketing
Two Rivers Marketing is a marketing and advertising company offering website development services.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Business Wire
2023-04-04
Company data provided by crunchbase