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Campari Group · 13 hours ago

On-Premise Associate Customer Marketing Manager - National & Regional Accounts

United States

Full-time

Remote

Mid Level

3+ years exp

Campari Group is a major player in the global branded spirits industry, seeking an Associate Customer Marketing Manager to support the National Account On-Premise team. This role involves managing operational and program-related deliverables to ensure effective execution of marketing plans and initiatives.

Consumer GoodsFood and BeverageManufacturingSustainabilityWine And Spirits

Responsibilities

Work with the Customer Marketing Manager (CMM) and NAON sales teams to customize national plans for key customers

Help manage the briefing process and build RFPs for assigned customers

Regularly update trend decks and selling resources to enable stronger RFPs

Maintain key resource and content libraries such as the internal Cocktail Database and Custom Program Library

Build strong partnerships with House of Brands, Sales Managers, and customers to support integrated communication across teams

Provide strategic input by identifying customer patterns and supporting continuous improvement of selling tools

Work with the CMM to create annual, customer-specific plans for key accounts

Plan NAON takedowns of global and national on-premise initiatives

Assist in distilling annual marketing plans to distributors and aligning support with distributor goals

Distill and present annual brand plans to key agency partners and brief them on incremental on-premise needs

Support key meetings with Sales Leadership and Distributor Partners, including Quarterly Business Reviews

Manage key events and tradeshows

Support Customer Marketing team in internal presentations to cross-functional stakeholders

Contribute to integrated communication across Customer Marketing, Brand Marketing, National Accounts, and Field Sales and Marketing

Track and open vendor POs, ensuring timely invoicing and accruals

Manage submission of partnership documents with Legal

Help plan and manage key areas of the customer support budget, including sampling and Flagship accounts

Develop customer-specific POS to drive display and awareness; optimize orders for available budget across regions and follow up with local team to ensure execution and documentation

Work across preferred sampling vendors to execute retailer demos; coordinate POS for demos to ensure executional excellence

Run point on Buyer Education Trips

Collect Sales feedback on programming, POS, and execution to inform optimization for future planning cycles

Track agency budgets and provide POV on annual SOWs and burn reports

Manage key tracking tools such as the RFP tracker and other execution-monitoring systems

Share insights cross-functionally to support continuous improvement and future planning

Qualification

Customer/Trade MarketingSyndicated Data ExperienceBeverage Alcohol ExperienceProgram Development SkillsAnalytical CapabilitiesProject Management SkillsCommunication SkillsAttention to DetailProblem Solving

Required

3+ years in Customer/Trade Marketing, CPG/Bev Alc Brand Marketing, or Retail Media

Experience in adjacent customer, trade, or commercial marketing roles will be considered, provided the candidate demonstrates strong on-premise or customer-focused marketing fundamentals

Beverage alcohol experience required; spirits experience preferred

Bachelor's degree in Business, Marketing, Communications, or related field

Strong program development skills; ability to translate insights into action

Experience managing agencies through planning and execution

Understanding of basic budgeting principles

Exceptional attention to detail

Strong written and verbal communication skills

Ability to prioritize effectively and manage multiple workstreams without compromising quality

Strong planning and analytical capabilities

Creative and solutions‑oriented problem solver

Ability to work independently and collaboratively across teams

Capable of managing multiple projects simultaneously