Timberland · 8 hours ago
Timberland: Director, Global Consumer Insights
Stratham, NH
Full-time
Onsite
Director/Executive
$132K/yr - $165K/yr
12+ years expTimberland is a recognized leader in boot culture, committed to responsible product creation and community building. The Director, Global Consumer Insights will lead the global consumer insights agenda, driving strategic decision-making across various teams and ensuring that business strategies are grounded in consumer insights.
ApparelBrand MarketingFashionLifestyleManufacturingRetailShoes
Responsibilities
Lead the global consumer insights strategy, aligning research priorities with brand and business objectives through the creation of an annual learning agenda that is guided by the brand’s long-range strategic plan
Design and manage research programs (quantitative, qualitative) to uncover consumer, cultural, and category insights
Translate insights into strategic recommendations that drive brand growth, innovation, and consumer engagement
Champion the evolution of Timberland’s insights capabilities by exploring new methodologies, tools, and data sources (e.g., digital analytics, social listening, AI-driven insights) and sharing across VF with insights leaders at the other brands and within the regional platforms
Effectively manage the research budget and develop strategic partnerships with external agencies / third party vendors to maximize CSI resources and investments
Partner with cross-functional global and regional leaders in Product Design, Merchandising, Marketing, and Innovation to embed consumer insights into global brand strategies, seasonal planning, and go-to-market execution aligned to VF’s GTM process
Identify and prioritize key business questions and knowledge gaps, proactively developing insight roadmaps to address them
Effectively socialize insights across global and regional teams, ensuring alignment and actionability
Develop compelling narratives and presentations that influence decision-making at all levels of the organization
Represent Timberland within the Consumer Insights community across VF brands to share best practices and identify process improvements
Effectively ensuring the voice of our consumer informs key strategic decisions and operationalizing insights across functions to drive measurable business impact
Qualification
Required
12+ years of experience in consumer insights, strategy, or related fields
Proven track record of leading high-impact research and translating insights into business strategy
Bachelor's degree required
Strategic thinking with the ability to connect insights to business outcomes
Expertise in both qualitative and quantitative research methodologies
Strong communication and storytelling skills, with experience influencing senior stakeholders
High level of business acumen and understanding of global market dynamics
Collaborative working style with experience working in matrixed, cross-functional environments
Entrepreneurial mindset with a passion for innovation and continuous improvement
Preferred
Advanced degree in Marketing, Business, Psychology, or related field
Benefits
Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Company
Timberland
Timberland is an American manufacturer and retailer of outdoors wear with a focus on footwear. It is a sub-organization of VF.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2011-06-13Acquired
Leadership Team
Jon Waterhouse
Vice President and CFO
Archie McEachern
VP, Chief Merchandising Officer
Recent News
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