One Tree Planted · 1 day ago
Social Media Manager
United States
Full-time
Remote
Mid Level
$60K/yr - $70K/yr
3+ years expOne Tree Planted is a US-based 501(c)(3) non-profit focused on global reforestation. The Social Media Manager will own and elevate the organization's social media presence, leading mission-driven storytelling and managing social campaigns to inspire action and grow the community.
CharityEnvironmental ConsultingForestryNon ProfitService IndustrySocial Impact
Responsibilities
Plan and manage the social media calendar, ensuring posts go live across Instagram, Facebook, X, Threads, TikTok, Pinterest, YouTube, and LinkedIn
Lead the creation of platform-specific content, from graphics to short-form videos, and craft captions tailored to each audience and platform style
Act as a video-first strategist, collaborating with the video team to translate full-length content into social-friendly formats, brainstorming high-performing content ideas, and ensuring all videos meet platform-specific technical requirements
Conduct monthly social media audits and analyze performance metrics (reach, engagement, clicks, conversions, follower growth) to guide strategy and optimize future content
Serve as a subject-matter expert by informing the marketing team on platform trends, new features, and emerging formats to ensure content stays relevant and engaging
Build and nurture community connections across all platforms by actively monitoring comments, direct messages, and mentions, responding to follower questions, and facilitating meaningful engagement to strengthen trust and loyalty
Develop and implement creative strategies for corporate partner and donor relations, handling content requests, highlighting partnerships, and amplifying partner stories across social channels
Steward strategic relationships, as well as influencers and brand ambassadors, by ideating and executing collaborations, co-branded content, and social activations
Manage Tree Ambassadors, our dedicated group of brand ambassadors, by creating perks, managing inquiries, coordinating initiatives, and supporting their engagement with the organization
Collaborate cross-functionally with marketing, projects, and development teams to ensure social content aligns with organizational goals, campaigns, and mission-driven storytelling
Qualification
Required
BACHELOR'S DEGREE or acceptable combination of equivalent experience
Minimum 3 years experience in community management, social strategy or a creative department in related roles
Proven track record managing social media accounts with significant following, ideally for a non profit organization
Hands on experience with social media scheduling and project management platforms, including Airtable, Sprout Social or similar tools
Experience working both independently and in a collaborative environment
Proficiency with content creation and design tools, including Canva, Figma, Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects), and video editing tools such as CapCut
Strong understanding of social culture, trends, and memes, and the ability to translate them into engaging content
Excellent presentation and communication skills, both individually and in a group environment
Experience using analytics and social listening tools to track performance, uncover trends, and inform strategy
Passion for nature, forests, and the outdoors, with an ability to translate that passion into social storytelling
Benefits
Flexible work environment
Competitive PTO Plan
Health and Wellness plans for U.S. Staff
Retirement plans with competitive employer contribution
Company
One Tree Planted
One Tree Planted is a non-profit organization that focuses on global reforestation by planting one tree for every dollar donated worldwide.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Salesforce
2022-04-12Grant
Leadership Team
Doug Burnett
Chief Marketing Officer
Matt Hill
PRESIDENT AND FOUNDER
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