ArcSite · 15 hours ago
Senior Manager, Web & SEO
United States
Full-time
Remote
Senior Level
6+ years expArcSite is the leading mobile sketching and drawing-based takeoff and estimating solution, and they are seeking a Senior Manager, Web & SEO to lead organic acquisition and own the website as a growth engine. This role involves accountability for technical SEO, on-page optimization, and conversion rate optimization, while collaborating with various teams to align strategies for growth.
CADConstructionSalesSoftware
Responsibilities
Organic acquisition grows with clear reporting tied to trial starts/signups and sales lead/pipeline contribution
Web conversion improves across priority journeys (trial/signup, demo/lead capture)
A scalable programmatic SEO motion is live for long-tail coverage with strong governance and quality controls
A clear, durable keyword + content roadmap is operating, increasingly optimized for answer-first formats and AI-driven discovery
Own ArcSite's website experience in Webflow: page quality, UX consistency, messaging alignment, performance hygiene, and ongoing upkeep
Build and optimize high-impact landing pages and key journeys across self-serve and sales-assisted conversion paths
Run a CRO iteration cadence: identify friction, prioritize tests/changes, ship updates, and report impact
Own SEO performance end-to-end: site architecture, crawl/index health, internal linking, on-page optimization, and off-page levers
Conduct regular audits and implement improvements across the website and content system
Ensure pages consistently match search intent and drive downstream outcomes (signups, leads, and pipeline)
Own keyword research and prioritization across core intent areas (education/templates, solution/industry pages, alternatives/comparisons, and high-intent evaluation pages)
Identify, validate, and build high-value SEO content opportunities directly—balancing quick-win coverage with durable 'pillar' assets
Structure and optimize pages to improve performance across modern search experiences, including answer-first formats and AI-driven discovery (AEO)
Partner with the Content Marketing team to scale successful themes into higher-quality, full-funnel content (e.g., deeper narratives, proof-driven assets, editorial-led pieces)
Build and publish core SEO content directly (net-new pages and updates), maintaining strong standards for intent match, differentiation, and conversion alignment
Run a consistent refresh and optimization cadence across priority pages based on performance signals and business needs
Develop and govern repeatable page systems (templates, QA checks, internal linking rules, structured components) to scale production efficiently without sacrificing quality
When needed, coordinate with freelancers/agencies to extend output, with clear QA and publishing standards
Build and manage programmatic SEO initiatives to capture long-tail demand via repeatable templates and governed page creation
Establish QA rules and governance so scaled pages remain accurate, differentiated, and conversion-oriented
Track and report performance across sessions, rankings/CTR, and conversion rates by journey; partner with RevOps/Analytics on lead quality and pipeline attribution
Partner with Paid on landing page strategy and conversion efficiency; partner with Product Marketing on ICP narratives, proof points, and messaging consistency
Qualification
Required
6+ years owning website growth and SEO in B2B SaaS or a similar environment
Proven ability to drive measurable outcomes across both self-serve and sales-assisted web journeys
Strong Webflow (or similar CMS) capability; comfortable shipping changes directly and maintaining site standards
Strong technical SEO skills with a track record of improving SEO health and performance
Experience with programmatic SEO (template-driven page creation and governance)
Demonstrated strength in keyword strategy, content prioritization, and operating a content pipeline end-to-end
Strong analytical judgment and clear communication of priorities, tradeoffs, and results
AI-native working style: leverage AI tools to increase speed and quality while maintaining high integrity and accuracy
Preferred
Experience structuring content for answer-first formats and AI-driven visibility (AEO)
Experience building competitive/alternatives page systems and high-intent solution page frameworks
Experience managing freelancers/agencies at scale and running editorial operations
Benefits
Fully remote
Unlimited PTO
Medical, dental, and vision insurance
Vested 401(k) match as of start date
$75 monthly wellness stipend
Company
ArcSite
ArcSite is a visual sales estimation platform.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2014-08-13Angel
Leadership Team
Pei Zhan
Founder, CEO
Recent News
2026-01-16
2023-12-26
Company data provided by crunchbase