Texas A&M University · 3 days ago
Associate Director, Brand Marketing
College Station, TX
Full-time
Onsite
Lead/Staff, Director/Executive
$7,500/mo - $7,500/mo
8+ years expTexas A&M University is a prestigious institution that promotes and protects its brand through effective marketing strategies. The Associate Director of Brand Marketing will manage the university's brand platform, oversee national paid initiatives, and ensure alignment with the university's branding goals while developing reporting frameworks and insights for decision-making.
Higher Education
Responsibilities
Manage the full scope of the paid initiative, ensuring coordination from strategy to execution
Contribute to strategic direction alongside brand leadership while managing communication of strategy to stakeholders
Oversee asset creation and delivery; ensure brand alignment and readiness for media deployment
Manage timelines, workflows, and dependencies across internal and external teams
Provide consistent progress reporting to leadership
Areas of paid campaigns include but are not limited to brand awareness, enrollment, national reputation, rankings, cultural moments, and brand platform messages
Serve as a key steward of the brand platform, ensuring it is understood and applied across assigned projects and brand management team
Be an expert in the brand platform for the university and be able to provide feedback and direction on all brand assets
Support integration of the brand platform into campaigns, storytelling, and university efforts
Manage creation and distribution of platform assets, templates, and guidance
Mentor and coach up skill set of brand management team
Strengthen strategic rigor, integrated execution, and brand program measurement
Foster a collaborative and performance-driven culture that emphasizes creativity, accountability, and innovation
Maintain playbooks and elevate brand practice across the team
Manage relationships with the agency of record and additional paid partners
Oversee scopes, deliverables, timelines, and performance expectations
Guide agency work across media implementation, and reporting
Evaluate performance and recommend improvements
Create reporting frameworks to track paid initiative progress, brand platform engagement, and resource utilization
Gather, analyze, and share insights that support evidence-based decision-making
Produce summaries, reports and presentations for leadership
Translate stories, research, and institutional priorities into paid activation opportunities
Support brand campaign efforts to make sure the university reaches its goal of national reputation
Ensure assets and executions align with the brand platform and campaign objectives
Partner with campus colleagues to identify opportunities to amplify major initiatives
Qualification
Required
Bachelor's Degree in Marketing, Communications, Business or related field
Eight years of related experience in brand strategy, marketing leadership, or strategic communications
Proven leadership and team management skills
Demonstrated ability to develop brand strategy at organizational scale
Strong ability to build and maintain partner, community, and leadership relationships
Expertise in messaging, storytelling, integrated marketing, and campaign planning
Knowledge of digital marketing, reputation strategy, and performance reporting
Exceptional communication, presentation, and relationship building skills
Preferred
Ten years of experience in brand strategy, marketing leadership, or strategic communications
Experience supervising teams, agencies and large-scale marketing initiatives
Leadership experience in higher education, large public institutions or national consumer brand
Experience with developing, launching and evolving brand platforms
Experience with leading integrated marketing or national reputation campaigns
Experience overseeing paid media, brand governance, content strategy, and creative development
Ability to influence across complex organizations
Passion for and deep understanding of Texas A&M's mission, values, and culture
Benefits
Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts, and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
12-15 days of annual paid holidays
Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
Automatic enrollment in the Teacher Retirement System of Texas
Health and Wellness: Free exercise programs and release time
Professional Development: All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more
Educational release time and tuition assistance for completing a degree while a Texas A&M employee
Living Well, a program at Texas A&M that has been built by employees, for employees
Company
Texas A&M University
Texas A&M University has a proud history that stretches back to 1876 when The Agricultural and Mechanical College of Texas became the first public institution of higher learning in the state of Texas.
10001+ employees
H1B Sponsorship
Texas A&M University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (322)
2024 (292)
2023 (214)
2022 (207)
2021 (109)
2020 (141)
Funding
Current Stage
Late StageLeadership Team
Jen Sommers, M.Ed.
Spectrum Living Learning Community Co-Founder
Greg Hartman
Chief Operating Officer and Senior Vice President for Strategic Partnerships, Texas A&M University,
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