Intercom · 2 hours ago
Senior Product Enablement Manager
Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. As the Senior Product Enablement Manager, you will own product education for Sales and Solutions teams, translating product innovations into scalable enablement to enhance customer outcomes.
CRMMarketing AutomationSaaSSales Automation
Responsibilities
Defining the Commercial Path: Moving beyond the "what" of the product to define the "how" of the GTM approach. You will work cross-functionally to define how to package, position, and operationalize a high volume of product updates into a cohesive field narrative
Operationalizing Innovation: Serving as a voice of the field within the continuous release cycle, ensuring that every product enhancement has a clear commercial strategy and a path to field adoption
Launch Readiness & Marketability: Partnering with Product Marketing to ensure that technical capabilities are translated into value-based selling frameworks that the field can execute immediately
Field Change Management: Leading the strategy for how we introduce new capabilities to the field, ensuring pre-launch alignment and post-launch reinforcement that drives measurable revenue impact
Commercial Frameworks: Developing the GTM "playbooks" that AEs, RMs, CSMs, and SEs use to navigate complex technical sales and customer adoptions
Scalable Readiness Strategy: Designing a repeatable, high-velocity strategy for field readiness that keeps pace with rapid R&D cycles without creating "training fatigue."
Cross-Functional Leadership: Serving as a high-level advisor to Product and R&D leaders, providing the GTM perspective on product roadmap and commercial packaging decisions
Field-to-Product Loop: Acting as a strategic conduit for field feedback, synthesizing insights from the frontline to help R&D and Product refine the commercial viability of new features
Impact Measurement: Defining what "readiness" looks like through the lens of commercial performance, measuring the efficacy of GTM strategies against adoption and revenue targets
Qualification
Required
Strategic Commercial Mindset: You are a 'builder' who can take an ambiguous product update and figure out the GTM strategy required to make it successful in the market
Business Acumen: Deep understanding of the SaaS commercial engine and how technical product features translate into business value and revenue
Technical Fluency: Ability to quickly grasp complex technical concepts (particularly AI) and translate them into simple, persuasive commercial narratives
Cross-Functional Influence: Proven ability to partner with and influence senior leaders across Product, R&D, and Sales to drive strategic alignment
Preferred
Experience at a high-growth SaaS company
Familiarity with AI technology and experience enabling teams on AI-driven products
Background in instructional design or technical writing
Experience using tools like Salesforce, Gong, or modern LMS platforms
Experience working in a globally distributed team
Benefits
Comprehensive medical, dental, and vision coverage
Regular compensation reviews - great work is rewarded!
Flexible paid time off policy
Paid Parental Leave Program
401k plan & match
In-office bicycle storage
Fun events for Intercomrades, friends, and family!
Company
Intercom
Intercom is a software company that creates modern customer service software that redefines how businesses support their customers.
H1B Sponsorship
Intercom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (8)
2023 (4)
2022 (5)
2021 (5)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$240MKey Investors
Kleiner PerkinsIndex VenturesICONIQ Growth
2018-03-27Series D· $125M
2016-04-07Series C· $50M
2015-08-26Series C· $35M
Recent News
2025-10-31
Company data provided by crunchbase