Radiometer · 13 hours ago
Director, Marketing (REMOTE - USA)
United States
Full-time
Remote
Director/Executive
$180K/yr - $200K/yr
10+ years expRadiometer is a company dedicated to improving global healthcare through reliable patient diagnoses. They are seeking a Director of Marketing responsible for developing marketing strategies to drive market share gain and collaborating with various departments to accelerate growth.
Health CareiOSMedicalSports
Responsibilities
Increase market growth (revenue, share and profitability) by developing a marketing plan and activities for specific products and product lines in collaboration with sales business units marketing leads
Leading, establishing, enhancing, and distinguishing product placement and product positioning
Oversees market research, monitors competitive activity, identifies customer needs and establishes pricing strategies. This includes market modelling, analysis of key metrics, forecasting across sales and product management, market surveys, and customer trends
Provides strategic direction, development and implementation of integrated strategies encompassing advertising, promotions, and working in conjunction with Marketing for collateral creation and management
Directly lead the Product (ABL, TC, Service, AQURE) and Inside Sales teams (dotted line), targeting to achieve functional key performance indicators
Run company communications and advertising, sales promotion program and product training in accordance with Marketing, Advertising, Promotional, Sales and Scientific (MAPSS) and lead local MAPSS training/education, and compliance
Manages resources and budget for all programs with proactive communication and problem-solving
Qualification
Required
Bachelor's degree in business, Marketing or STEM. MBA a plus
10+ Years Marketing Experience in medical diagnostics experience
Experience in digital transformation and innovation, IoT and medical device, setting multi-year upstream Marketing strategy, launching new products, being responsible for execution of downstream activities, and working with CRM, ERP, and Qualtrics
Demonstrated success in driving business growth through developing and implementing marketing plans, implementing major product launches and handling ongoing marketing programs, and able to condense diverse, complex technologies and concepts into business messaging
Possess strong interpersonal and influencing skills, project management skills, a sense of urgency, a customer focused approach, adaptive to change, and an ability to lead without authority
Experience in leading teams successfully and producing results in metric/ data driven environment
Estimate 30% travel
Is able to lift or maneuver 40 lbs
Preferred
Sales, laboratory & immunoassay experience a plus
Experience with Business Intelligence software, Dynamics 365, and PowerBI
Benefits
Paid time off
Medical/dental/vision insurance
401(k)
Company
Radiometer
When life takes an unexpected turn, Radiometer’s technology and solutions enable health care professionals to make informed diagnostic decisions to improve patient care.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Amanda R.
Human Resources Business Partner
Dana Ashley
Training Partner, HR
Recent News
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