Master Electronics · 17 hours ago
Email & Lifecycle Marketing Manager
Phoenix, AZ, US
Full-time
Onsite
Mid, Senior Level
$90K/yr - $105K/yr
5+ years expMaster Electronics is a leading global authorized distributor of electronic components, based in Phoenix, AZ. They are seeking an Email & Lifecycle Marketing Manager to own and evolve marketing programs that drive customer engagement and revenue growth, collaborating closely with Marketing, Sales, and eCommerce teams.
ElectronicsManufacturingSupply Chain Management
Responsibilities
Own the email marketing strategy and execution across Master Electronics and OnlineComponents.com, with direct accountability for revenue performance and pipeline contribution
Set the strategic direction for promotional, educational, and transactional campaigns, ensuring alignment with broader marketing and business goals
Design and oversee nurture journeys that move prospects from marketing-qualified leads to sales-ready opportunities
Partner with Sales on account-based marketing initiatives, supporting key accounts and vertical growth
Build, scale, and optimize automated lifecycle programs including welcome series, onboarding, abandonment, reorder reminders, reactivation, and win-back initiatives
Lead the development of lead nurturing programs in HubSpot to accelerate pipeline progression and conversion
Leverage Optimizely/Zaius to deliver personalized, eCommerce-focused lifecycle experiences that improve engagement and revenue
Own audience and lifecycle strategy, including segmentation, suppression logic, lifecycle stage definitions, activation, and reactivation
Establish and maintain strong data hygiene and governance, ensuring accuracy, deliverability, and compliance across HubSpot and Optimizely/Zaius
Drive list growth and segmentation strategies while ensuring compliance with CAN-SPAM and GDPR standards
Collaborate with Marketing and Sales to maximize list-building opportunities across campaigns, content, and events
Develop and maintain email and lifecycle performance reporting that supports optimization, executive visibility, and data-driven decision making
Qualification
Required
Proficiency with marketing automation platforms, with HubSpot required
Strong analytical skills, with the ability to interpret campaign performance data and translate insights into actionable recommendations
Solid understanding of email deliverability best practices and regulatory compliance standards
Excellent communication, project management, and copywriting skills, with strong attention to detail
Five to seven (5–7) years of experience in email marketing, lifecycle marketing, or CRM-related roles, preferably within B2B and/or eCommerce environments
Preferred
Experience with Optimizely/Zaius or similar platforms strongly preferred
Benefits
World-class and affordable insurance plans ensure you and your family stay healthy
401(k) match program where you are vested from day-one
Tuition assistance empowers you to further your education and career
Employee Assistance Program (EAP) and other incentives: Access to Perspectives, Healthcare Advocate, Working Advantage Discount Program, and more
Paid holidays, PTO accrual, Floating Holiday, and supportive personal and parental leave policies
Company-sponsored donation match 3 for 1, Volunteer Time Off (VTO) to give back to the community, and Employee Resource Groups
Company-funded and voluntary AD&D Life Insurance for you and your loved ones
Company
Master Electronics
Master Electronics is a distributor of electronic components also providing technical support resources to its customers.
501-1000 employees
H1B Sponsorship
Master Electronics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (2)
2023 (2)
2022 (2)
2021 (1)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
Jeff Schueler
DC Operations Manager
Recent News
2025-07-01
Company data provided by crunchbase