Consumer Insights Specialist jobs in United States
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We Are Rosie · 21 hours ago

Consumer Insights Specialist

positionChicago, IL, USA
timeFull-time
remoteHybrid
senioritySenior Level
money$70/hr - $70/hr

We Are Rosie is a Chicago-based dairy company that creates great-tasting, nutrition-rich and value-added products to nourish consumers. They are seeking a Consumer Insights Specialist to lead custom research, support brand health, and drive strategic planning for their Core Power brand.

AdvertisingConsultingContent CreatorsDigital MediaMarketingMarketplaceSocial Media
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Growth Opportunities

Responsibilities

Lead Custom Research: Design and execute impactful qualitative and quantitative research projects, including focus groups, product testing, and creative evaluations
Support Brand Health: Partner with vendors to maintain and enhance ongoing brand health tracking initiatives
Drive Strategic Planning: Contribute to 2026 planning by facilitating learning agenda discussions and budget considerations
Foster Collaboration: Work collaboratively with the end-to-end Core Power team to embed insights into every aspect of the brand
Analyze and Synthesize: Leverage your expertise in POS and consumer panel data (Nielsen/IRI, Numerator) to uncover critical trends and opportunities
Communicate Effectively: Translate complex data into clear, concise, and persuasive insights through exceptional storytelling and presentation skills

Qualification

Qualitative researchQuantitative researchConsumer panel dataFood & Beverage experienceData analysisCommunication skillsCollaboration skills

Required

A Bachelor's degree in Marketing or a related field
Proven experience in leading custom qualitative and quantitative research
Exceptional verbal, written, and interpersonal communication skills, with a knack for influencing and collaborating across all organizational levels

Preferred

A strong preference for experience within the Food & Beverage industry
Demonstrated experience with POS and consumer panel data (e.g., Nielsen/IRI, Numerator) is highly preferred
Experience leveraging various data sources like Nielsen POS, Panel data, Mintel, Kantar, etc. (Primary research examples: Brand health tracker (ongoing); Creative testing, focus groups, flavor TURF, segmentation analyses, distinctive assets, pricing, MMM)
A strong preference for candidates located in or willing to relocate to Chicago for a hybrid work arrangement (2 days/week in office, with flexibility)

Company

We Are Rosie

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We Are Rosie is an advertising marketplace that connects the user to hand-picked teams curated to serve the user's goals.
dateFounded in 2017
location
Atlanta, Georgia, USA
people-size11-50 employees
web-link
https://www.wearerosie.com/

Funding

Current Stage
Early Stage
Total Funding
unknown
Key Investors
Align Capital Partners
2021-12-21Private Equity

Leadership Team

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Jeff Levick
Chief Executive Officer
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Stephanie Nadi Olson
Founder // Exec Chair of the Board
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Recent News

PR Newswire
ADCOLOR Announces Honorees for 19th Annual ADCOLOR Awards
2025-08-07
Adweek
The Future of Work Is Flex Policies in 2024 and Beyond
2024-04-06
We Are Rosie wants to redefine how marketing works - Bizwomen
2024-02-24
Company data provided by crunchbase