BioMarin Pharmaceutical Inc. · 23 hours ago
Director – Global Digital Strategy & Capabilities, International
Roxbury Crossing, MA
Full-time
Onsite
Director/Executive
$180K/yr - $247K/yr
7+ years expBioMarin Pharmaceutical Inc. is a global biotechnology company focused on translating genetic discoveries into new medicines. They are seeking a Director of Global Digital Strategy & Capabilities to lead the digital strategy for the International Business Unit, enhancing customer engagement through data-driven omnichannel strategies.
BiotechnologyDeveloper PlatformPharmaceutical
Responsibilities
Define and lead the long-term International Business Unit digital roadmap aligned to brand objectives, brand priorities, and evolving customer journeys
Be a trusted and respected partner across the International teams, providing guidance on digital strategy, implementation & measurement, adding value to both strategic and tactical brand planning
Translate marketing strategy and content insights into omnichannel engagement plans across paid, owned, and earned channels—websites, SEO/SEM, CRM, email, social, and digital field tools
Serve as the global digital subject matter expert and key point of contact within the International BU across internal and external stakeholders
Lead customer and patient-centric omnichannel planning, customer journey design, and measurement frameworks, integrated into the yearly brand planning process
Integrate digital insights and data to define omnichannel customer segmentation, targeting, channel selection and customer journey development and campaign orchestration activities aligned to business objectives
Partner closely with Brand/Marketing, Sales, Analytics and Digital Operations to integrate digital strategy into business execution
Manage media spend, AOR and media partner relationships, define and manage ways of working between BioMarin and agencies + media partners
Embed standards and industry best practices in digital initiatives and customer journey management
Embed key core global digital capabilities & best practices for the International roadmap, including CRM, CMS, CDP, marketing automation, Customer 360, Marketing Mix Modeling (MMX) and digital governance frameworks
Advocate digital literacy and capabilities building within the brand teams, supporting the Global Digital Center of Excellence (COE)
Enable digitally-driven segmentation and targeting strategies for field and brand teams, enhancing precision and resource allocation
Advance digital maturity for BUs by championing new capabilities, governance standardization, and best practices in omnichannel execution
Support strategic initiatives such as persona development, segmentation, patient journey mapping, and HUB strategies to enable meaningful, personalized engagement at scale
Establish and maintain global standards for digital strategy execution and measurement across channels (ex: web, campaign, social, etc) and digital capabilities
Perform vendor and platform evaluations to ensure alignment with strategic goals, scalability, and ROI
Enforce cross-functional digital governance to ensure compliant, consistent, and high-quality delivery across digital initiatives
Define Key Performance Indicators (KPIs) and metrics to measure the impact of digital and omnichannel initiatives across both field and marketing channels
Support the Senior Director to build robust, scalable digital playbooks, measurement frameworks and dashboards that enable real-time tracking, cross-channel attribution, and actionable insights
Track omnichannel and marketing effectiveness, field execution performance, and digital engagement outcomes
Provide executive-level performance reporting and storytelling to inform decision-making and highlight business impact
Develop and manage digital budgets, digital investments, ensuring resource efficiency and maximum return on investment
Drive roadmap and schedule for enabling Marketing Mix Modeling capabilities to the BU’s to inform brand & tactical planning, resource allocation and budget optimization
Qualification
Required
Minimum 7-10 years of pharmaceutical, biotech or medical device industry experience in multichannel/omnichannel marketing, strategy, campaign planning, and campaign execution
Proven experience enabling and scaling omnichannel programs and digital capabilities across therapeutic areas, with measurable impact on commercial performance
Experience partnering cross-functionally to design and operationalize cross-functional omnichannel engagement strategies
Proven experience managing and driving accountability with multiple agencies of record to develop and execute omnichannel strategies and tactics
Strong sense of accountability and demonstrated ability to work collaboratively in a dynamic environment, flexible and adaptable to a changing environment
Strong change management skills, with experience leading organizational transformation, driving adoption, and navigating matrixed environments
Highly organized and results-oriented, with the ability to manage competing priorities, influence cross-functional stakeholders, and drive strategic alignment
Self-starter with a collaborative mindset, elevated level of accountability, and a solution-oriented approach to challenges
Proven track record developing and executing omnichannel marketing campaigns to achieve superior results, demonstrating data-driven strategic thinking, experimentation, customer and patient centricity, and operational excellence
Familiarity with modern digital technologies and platforms (e.g., CRM/CLM, CMS, Marketing automation, digital performance measurement tools, cloud solutions)
Deep understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing, paid media), user experience (UX), and digital performance measurement
Experience with digital transformation and change management in mid-size, matrixed organizations
Strategic thinker with a results-driven mindset and a passion for digital innovation
Familiarity with industry best practices and benchmarks for customer orchestration and experience design
Ability to travel 10% of time (domestic and international)
Preferred
Experience with CRM, Marketing Automation and Marketing Mix Modeling capabilities preferred
Company
BioMarin Pharmaceutical Inc.
Founded in 1997, BioMarin is a global biotechnology company dedicated to transforming lives through genetic discovery.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$585.8M2020-05-11Post Ipo Debt· $585.8M
1999-07-26IPO
Leadership Team
Brian Mueller
Chief Financial Officer
Arpit Davé
Executive Vice President, Chief Digital and Information Officer
Recent News
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