bet365 · 19 hours ago
SEO and Content Manager
One Platte, 1701 Platte Street, Denver, Colorado, United States
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $120K/yrbet365 is one of the world's leading online gambling companies, revolutionising the industry since 2000. The SEO and Content Manager will coordinate and support SEO efforts for the US marketing operation, working across multiple departments to drive organic search results and foster collaboration among various teams.
GamblingLeisure
Responsibilities
Implementing and developing SEO strategies
Optimizing content regularly on the website
Monitoring the algorithms set by the search engines to keep up to date with changes
Assisting with the delivery of SEO audits across bet365’s Sport, Gaming, News and Content sites across all TLDs
Completing technical audits, analyzing search and crawl data and see through resulting actions and insight until completion
Performing keyword and topic research with an organic focus, combining the data with the pre-existing paid data and existing content available to feed into relevant teams
Combining competitor analysis with query data from leading partners to refine our strategy on an ongoing basis
Working with the content team through structured data opportunities and ensuring relevant content is being displayed for queries. Working to improve content for high volume queries, which are missing key content delivery
Project managing key SEO projects and updating senior management on the progression/results
Analyzing data and results to identify trends and insights in order to achieve maximum ROI
Qualification
Required
Competence with key web and analytics tools (e.g.Google Analytics, Search Console, Screaming Frog, Ahrefs and Sitebulb.)
Experience lead and developing a team of direct reports
Demonstrated track record of driving business results through organic optimizations across multiple languages and markets
Confident in technical SEO, in particular indexing, crawling and core web vitals methodology. Ability to challenge the data and track key metrics to drive performance and business decisions
Awareness of the concepts of Semantic Search and Entity Oriented Search
Strong level of mathematics, with experience of analyzing numerical data, statistics and presenting/visualizing the data to the Business (Excel, Google Sheets, Data Studio)
Developing and implementing link building strategies
Strong past track record in gaining featured snippets in Google SERPs
Extensive demonstrable SEO experience and experience in ASO
Preferred
Knowledge in HTML/CSS/JavaScript/Python is desired but not essential
Experience in news-based content creation and News SEO is desired
Company
bet365
Bet365 is an online gambling company that offers comprehensive in-play services for its clients.
Founded in 2001
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Stefano Nova
Chief Executive Officer - Marketing Malta
Recent News
Financial IT
2026-01-19
2026-01-11
Company data provided by crunchbase