IPG Mediabrands · 2 hours ago
Project Manager, Creative Asset Management
Mediabrands is a leading company in the advertising industry, seeking a Project Manager for Creative Asset Management. The role involves managing creative assets for digital media campaigns and serving as the liaison between internal and external stakeholders to ensure successful campaign execution.
AdvertisingDigital MediaMarketing
Responsibilities
Manage digital deliverables for a flawless campaign execution
Identify areas of potential risk and implement risk mitigation strategies on all assigned projects
Utilize and optimize workload distribution to ensure quality execution and delivery of solutions
Work with Digital Partnerships to identify and manage expectations of both internal creative scope documents and external client needs at the project level
Communicate potential variances upstream through internal teams in timely fashion
Review and maintain documents that define creative scope of work
Attend & support campaign kick-off meetings/calls by answering creative needs questions and sending recaps
Ensure campaign execution process is appropriately followed by craft teams
Reevaluate SLAs on an as needed basis when given new creative direction from the clients
Provide status updates and escalate issues to the Supervisor
Process and direct creative assets (key art, images, logos, fonts, videos, and audio) to media partners to create custom ads
Maintain asset organization within file storage
Communicate and implement clear brand guidelines to media partners creating custom ads
Prepare creative trafficking instructions for internal Ad Operations team
Review test pages and mocks before sending to clients for creative approval
Provide creative status to Digital Partnerships and its impact on launch status
Troubleshoot any placement functionality issues and solicit help from Ad Ops when needed
Share creative insights during cross-functional meetings
Advise on creative feasibility when evaluating new media opportunities
Qualification
Required
Familiar with marketing communications strategy and processes across all media formats including online media, data process, tagging, creative solutions, and experiential executions
Knowledge of the digital media trafficking process
Track, record, and manage multiple projects at once
Proficiency with Google Docs and Excel with an ability to embrace, onboard, and learn internal project management tools and systems
Exceptional interpersonal capabilities with excellent verbal and written communication skills
Ability to translate technical concepts to internal/external teams
Well-organized, ability to multi-task, strong written and oral communication skills, detail-oriented, energetic, can work as a team or independently, and receptive to feedback
Ability to thrive, multitask, and prioritize in a fast-paced environment
Preferred
2+ years of project management experience within either media or creative services
Experience working within an advertising agency environment
Benefits
Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits