High Liner Foods · 4 hours ago
Senior Manager Brand Marketing
Portsmouth, New Hampshire, United States
Full-time
Onsite
Senior Level
5+ years expHigh Liner Foods is seeking a Senior Manager of Brand Marketing responsible for overall P&L management and marketing strategy development for the Sea Cuisine and C.Wirthy portfolios. This role involves collaboration with cross-functional teams to drive business growth and manage a Brand Manager.
Consumer Goods
Responsibilities
Lead the development and growth of the Sea Cuisine and C.Wirthy brands, driving share within US Retail
Actively manage and demonstrate accountability for the assigned product portfolio and financial performance including topline growth and margin management
Partner with demand planning, finance, sales, and supply chain to develop the forecast, optimize monthly, and manage operational issues for the franchise
Own development of strategic brand plans and share-out with broader sales team and senior leadership
Lead core innovation development and execution for the brand, comprehensive of cross-functional team management, commercialization, go-to-market strategy, sell-in materials and associated support plan
Own marketing budget and planning of marketing activation, including agency briefing, development, execution and analysis of advertising and promotional activities to build awareness, attract buyers and grow sales; drive yearly improvement in ROI
Conduct competitive analysis and maintain an external focus, monitoring the activities and developments of competing organizations; make recommendations based on findings
Regularly review and analyze sales results (IRI, customer, internal research and financials) to management of current portfolio, as well as future business opportunities for the brand
Present key updates and findings to senior leadership, sales and other functions
Be a brand evangelist within the organization, offering support to the sales team and other cross-functional partners toward growing the portfolio
Qualification
Required
5+ years of progressive work experience in brand or product marketing
Bachelor's degree in related field required (business administration, marketing, advertising, psychology, communications, economics, statistics, etc.)
Demonstrated success in consumer-centric brand strategies, including product launches and execution of sales and marketing/advertising activation
Strong working knowledge of fundamental marketing constructs and frameworks that is evident through past accomplishments
Ability to work cross-functionally, build and maintain lasting relationships with corporate departments, key business partners, agencies, and customers
Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
Demonstrated ability to mine insights from large amounts of data, multiple data sources
Excellent written and verbal communication skills
A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
High attention to detail and quality standards
Proficiency in IRI, MS excel and MS PowerPoint
Preferred
MBA preferred
Experience with pricing, sales, ecommerce, search, social, trade, insights, research and development, category management, media, and other related functions is preferred
Benefits
Competitive Salary
Heath, dental & vision coverage
Pay for performance incentives
Employee & Family assistance programs
Wellness Programs
Retirement Planning
Supplemental Parental Leaves
Disability Support
Family friendly Flex policies & Summer hours
Volunteer hours
Learning and mentorship opportunities
Safety focused work environment
Company
High Liner Foods
High Liner Foods is a leading North American processor and marketer of value-added frozen seafood.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Neva Campbell
Manager, HR Business Partner
Recent News
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2024-03-06
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2024-03-01
2023-12-20
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