ŌURA · 6 hours ago
Director of Product, eCommerce Innovation
United States
Full-time
Remote
Director/Executive
$226K/yr - $266K/yr
12+ years expŌURA is a company dedicated to empowering individuals to understand and improve their health through innovative products like the Oura Ring. The Director of Product, eCommerce Innovation will lead the product strategy for the global eCommerce channel, focusing on enhancing the DTC commerce experience and driving international expansion and personalization efforts.
Health Wellness & Fitness
Responsibilities
Build the product vision and strategy for our global eCommerce business. Define the product roadmap (in collaboration with other product managers and stakeholders), and lead several projects in-parallel — on-time and within budget
Make our DTC channel the primary lever for new member acquisition, ongoing upgrades, and adoption of complementary products by integrating hardware, membership, loyalty, and partner offerings into a cohesive, high‑performing experience
Define and drive personalization and AI investments to deliver a best-in-class consumer experience that also delivers against revenue goals
Lead the DTC product strategy for international expansion and partnerships, including new‑market launches, localization (language, currency, payment methods), and integrated partner and bundle experiences
Own the experimentation strategy for our DTC site, coaching the team to run a high‑velocity pipeline of A/B and multivariate tests that drive material gains in conversion, AOV, revenue growth. and membership attach
Determine how to best measure product goals and results. Ensure that the correct tracking and analytics are in place to track impact
Lead and grow a high‑performing DTC product management team, setting clear strategy while also building and coaching talent
Help drive a culture of excellence while ensuring a positive and highly collaborative environment for all cross-functional teams
Partner with several stakeholders across various lines of the business, including C-suite executives; synthesize competing priorities to develop clear lines of action that deliver the highest value for the company and our members
Partner with Engineering, QA, and SRE to evolve our commerce platform operating model, ensuring that we can scale globally with faster, safer releases, and resilient performance during peak demand
Drive improvements, including new solutions, to our content publishing systems to enable high-velocity page creation, localization, and Marketing campaign execution without sacrificing quality or brand consistency
Qualification
Required
12+ years of eCommerce product management experience, including global expansion. Proven track record of launching innovative features that elevate the user experience and deliver revenue
Deep experience using personalization and experimentation to grow a direct‑to‑consumer or subscription business at scale, including owning a robust testing roadmap and partnering with data science/analytics
Strong cross-functional leadership and stakeholder management skills; you thrive in high-paced, collaborative environments and can drive forward decisions and concrete action plans
Comfort with ambiguity and an innate curiosity to solve complex problems in simple and creative ways
Proven track record of managing and launching products that have significantly grown the business
Excellent written and verbal communication skills, with the ability to distill complex issues into easy-to-understand narratives
Confidence interfacing with executive leadership — internally and externally
Deep intuition and passion for user experience and design
Analytical mindset with the ability to gather and interpret data to inform decisions
Product experience in the personalization and AI domains
Preferred
Strong plus if you have experience in wearables or other high-growth organizations
Benefits
Competitive salary and equity packages
Health, dental, vision insurance, and mental health resources
An Oura Ring of your own plus employee discounts for friends & family
20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
Paid sick leave and parental leave
Company
ŌURA
Oura is an award-winning, fast-growing startup that helps people get up close and personal with their health.
501-1000 employees
H1B Sponsorship
ŌURA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (6)
2023 (4)
2022 (3)
2021 (3)
Funding
Current Stage
Late StageLeadership Team
Tom Hale
Chief Executive Officer
Sean Brecker
Chief Financial Officer
Recent News
2024-05-13
2024-05-13
Company data provided by crunchbase