Transact Campus · 1 month ago
Senior Director, Growth Marketing
United States
Full-time
Remote
Director/Executive
15+ years expTransact Campus is a leader in integrated technology solutions for education and healthcare. They are seeking a Senior Director of Growth Marketing to lead a team focused on demand generation and digital strategies that drive revenue growth across their Healthcare and Higher Education sectors.
EdTechFinancial ServicesFinTechInformation ServicesInformation TechnologyPayments
Responsibilities
Lead, mentor, and develop a high-performing team of Growth Marketers, SDRs, and Copywriters, fostering a culture of accountability, creativity, and results
Recruit, hire, and onboard top talent to scale the growth function and elevate marketing execution across the organization
Translate corporate priorities into clear growth objectives, operating frameworks, and measurable outcomes
Define and own the enterprise ABM strategy across Healthcare and Higher Education, including ICP design, tiered account segmentation, account selection, and orchestrated multi-channel plays
Drive integrated, full-funnel campaigns; email, digital, paid, content, webinars, events, direct mail, SDR + CSM plays—that support both new logo acquisition and customer expansion
Build scalable marketing motions that engage multi-stakeholder buying committees across IT, finance, auxiliary services, food operations, and administrative leadership
Own pipeline targets for Growth Marketing, ensuring strong performance across MAL → MQL → SQL → Opp progression
Partner closely with Sales leadership to align on goals, processes, SLAs, account plans, and territory strategies
Continuously refine lead scoring, routing logic, nurture journeys, and handoff processes to increase efficiency and conversion
Partner with Analytics Manager to oversee HubSpot and the broader martech ecosystem, ensuring optimal use of automation, workflows, segmentation, scoring, personalization, attribution, and dashboards
Oversee always-on digital programs including paid media, retargeting, SEO/SEM, and website optimization, to drive high-quality inbound interest and improve ROI across channels
Implement ongoing A/B testing across messaging, creative, landing pages, and digital pathways to maximize conversion
Own performance analytics and reporting across funnel metrics, account engagement, pipeline contribution, influenced revenue, CPL, CAC efficiency, and ROI
Present insights, recommendations, and forecasts to senior leadership and GTM partners with clarity and business acumen
Champion a culture of experimentation, continuous learning, and data-backed decision-making
Collaborate with Sales, Product Marketing, and Client Success to develop GTM motions, enablement plans, content strategies, and product launch initiatives
Help shape industry-specific messaging and positioning rooted in market trends across healthcare, fintech, commerce, credentialing, and higher ed technology
Drive seamless campaign execution and consistent field alignment across regions, segments, and LOBs
Qualification
Required
15+ years of progressive B2B marketing experience in SaaS, healthcare, higher education, fintech, commerce, or related technology sectors
Proven leadership experience, including managing and scaling multi-disciplinary marketing teams
Demonstrated success designing and executing ABM programs that produce measurable pipeline, accelerate deal cycles, and deepen multi-stakeholder engagement
Advanced expertise in HubSpot (must have) and strong proficiency with martech, CRM, attribution, and analytics platforms
Track record of driving significant improvements in MQL → SQL conversion, pipeline quality, and revenue outcomes
Strong analytical mindset, with the ability to interpret complex data and translate insights into action
Exceptional storytelling ability, with experience crafting differentiated narratives for enterprise SaaS solutions
Superior communication skills and a reputation for building collaborative, trust-based partnerships with Sales and cross-functional stakeholders
Highly organized, decisive leader adept at managing multiple priorities, complex projects, and fast-moving teams
A growth mindset: curious, innovative, and motivated by continuous improvement and ambitious goals
Benefits
Employer paid Life Insurance / AD&D / Short-Term
Voluntary Long-Term Disability Insurance / Term Life Insurance / AD&D
Access to FSA Plans & Commuter Benefit Plans
401(k) Savings Plan where the Company Match of $0.50 for each $1 you contribute on the first 8% of pay.
Both your contribution and the company contribution are immediately 100% vested.
Access to the Roper Employee Stock Purchase Plan
Paid Parental Leave Program.
Company
Transact Campus
Transact Campus provides comprehensive campus commerce solutions, enhancing convenience and operational efficiency.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-08-15Acquired
Leadership Team
Chris Setcos
SVP Partnerships and M&A- Transact+CBORD
Chris Burton
Account Executive
Recent News
2025-12-04
2025-12-02
Company data provided by crunchbase