American Peanut Council · 1 day ago
Membership & Marketing Manager
Alexandria, VA
Full-time
Hybrid
Mid Level
$80K/yr - $95K/yr
3+ years expThe American Peanut Council, founded in 1940 and located in Alexandria, VA, is the trade association for the U.S. peanut industry. They are seeking a Membership & Marketing Manager to lead membership growth, engagement, and external communications, while developing and executing recruitment strategies and managing marketing efforts.
Food and BeverageFood ProcessingManufacturingMarketingRisk ManagementSales
No H1B
Responsibilities
Design and implement membership acquisition and retention strategies, including annual goals
Refresh and tailor APC membership value propositions by sector
Lead annual membership renewal campaigns with staff coordination
Identify and engage prospective members
Serve as primary point of contact for membership inquiries and onboarding
Manage APC’s social media presence and recommend new engagement strategies
Coordinate content creation with APC staff and contractors
Produce and distribute newsletters and member communications
Develop member-facing marketing materials for meetings, trade shows, and events
Maintain and update APC, American Peanut Research and Education Society, and international program websites
Co-lead the APC Membership Committee
Provide membership leads, data, and follow-up support
Support event-related marketing and outreach activities
Maintain APC’s CRM and membership database
Track membership status, contributions, and engagement
Prepare basic reports and surveys to support decision-making
Send acknowledgements for dues and donations
Represent APC at conferences, trade missions, and industry events
Travel to meet current and prospective members as needed
Support an atmosphere of transparency, trust, and teamwork
Adhere to all policies, guidelines, and requirements as outlined in APC’s employee manual
Complete other duties as assigned by the President & CEO
Qualification
Required
A strong team player with a willingness to learn
A passion for trade, food, and American agriculture
A diplomatic approach with an initiative-taker attitude
A bachelor's degree in marketing, agricultural marketing or education, or related field
3–5 years of professional experience in marketing, membership, or communications
Strong written and verbal communication skills
Experience managing social media and digital content
Preferred
Knowledge of social media platforms, including Meta, LinkedIn, Instagram, TikTok, and others
Prefer at least 3 years' experience with large events
Prefer at least 3 years of professional experience with membership
Graduate education and a foreign language a plus
Prefer knowledge of customer relationship management (CRM) systems
Prior experience working with USDA cooperators and/or trade associations
Knowledge of generative AI, Canva, Photoshop, Microsoft Suite, Hootsuite, Buffer, Sprout Social or equivalent, etc
Experience tracking engagement metrics (open rates, CTR, follower growth)
Experience managing multi-channel campaigns (email, social, web)
Demonstrated experience drafting professional communications (newsletters, announcements, web copy)
History of adapting tone for industry, government, and international audiences
Experience working with external vendors or contractors
Familiarity with managing timelines and deliverables across teams
Skills or a passion for photography and cinematography
Benefits
5% matching 401K, vested day one
100% employer provided health, dental, and life insurance
Company
American Peanut Council
American Peanut Council is a manufacturing industry that provides and exports peanuts through safety, sustainability, and risk management.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Richard Owen
President & CEO
Company data provided by crunchbase