Halstead Media · 6 hours ago
Email Marketing & Social Media Manager
Halstead Media is a fast-growing company that specializes in marketing for landscape and outdoor living businesses. The Email Marketing & Social Media Manager will be responsible for executing and managing high-impact email and social media programs to enhance client visibility and retention.
AdvertisingSEOWeb Design
Responsibilities
Own email marketing execution for clients, including newsletters, nurturing sequences, seasonal campaigns, and promotional sends
Build, schedule, and manage emails inside platforms like HubSpot (and similar tools), ensuring accuracy, consistency, and on-time delivery
Write clear, engaging, typo-free email copy that aligns with the client’s services, audience, and goals
Collaborate with strategy and leadership to align email content with broader marketing initiatives, sales cycles, and seasonal priorities
Maintain clean formatting, proper links, images, and CTAs—nothing broken, nothing rushed
Track and monitor performance (open rates, click-through rates, engagement trends) and flag insights or opportunities for improvement
Apply StoryBrand to copy/framework
Manage organic social posting for clients across platforms like Facebook and Instagram (and others as applicable)
Create and schedule posts consistently—balancing promotional, educational, and brand-building content
Write strong, on-brand captions that reflect the client’s voice and services without fluff or filler
Build simple, clean social graphics in Canva; partner with designers when more advanced creative is needed
Ensure posts are accurate, relevant, and aligned with the season, services, and local context
Maintain content calendars and posting schedules so clients show up reliably without gaps
Manage comments and posts through timely responses/comments and on-brand voice
Own quality control across all email and social outputs—links work, copy is clean, images are correct, and content is aligned with the plan
Stay organized across multiple clients, schedules, and content streams without things slipping
Document processes, templates, and repeatable wins inside Halstead’s training and systems platforms
Flag risks early (missed approvals, delays, unclear inputs) and communicate proactively to keep work moving
Respond to comments and messages timely and accurately
Collaborate with project managers, copy, design, paid media, and leadership to ensure email and social support larger campaigns and priorities
Align messaging across channels so email, social, ads, and websites feel cohesive—not fragmented
Participate in Zoom meetings for planning, coordination, training, and troubleshooting
Support reporting and updates by summarizing what went out, why it mattered, and what’s coming next
Qualification
Required
Experience managing email marketing and/or organic social media for businesses
Strong written communication skills (copy quality matters here)
Comfort working in modern tools like Slack, Zoom, HubSpot, Canva, project management systems, and scheduling platforms
Ability to manage multiple clients, timelines, and approvals simultaneously
Preferred
Email automation or nurturing sequences
Basic performance analysis (opens, clicks, engagement trends)
Experience supporting service-based or local businesses
Familiarity with CRM-driven marketing or sales-aligned email strategies
Comfortable with HubSpot email and social posting scheduling
Benefits
Remote flexibility
Paid training and professional development
Snack/coffee/tea subscriptions
Premium medical (100% company-paid for employee)
Dental (50% company-paid) with optional vision
15 PTO (includes vacation and sick) days to start plus paid holidays
401(k) with match
Branded company swag