Avenue Z · 12 hours ago
Director, Paid Social
Miami, FL
Full-time
Hybrid
Director/Executive
$120K/yr - $130K/yr
7+ years expAvenue Z is a leading marketing and communications agency specializing in AI optimization across various channels. The Director, Paid Social is responsible for developing and executing paid social media strategies, overseeing a team, and ensuring client satisfaction through innovative and effective campaigns.
Artificial Intelligence (AI)BlockchainConsumer GoodsCryptocurrencyMedia and EntertainmentReal EstateSpace TravelVenture Capital
Responsibilities
Develop and own the paid social strategy across all major platforms (Meta, LinkedIn, TikTok, Snapchat, and emerging channels), ensuring alignment with client business objectives and Avenue Z’s performance media vision
Foster a culture of innovation, accountability, and continuous learning. Provide coaching, performance feedback, and professional development opportunities
Oversee the planning, execution, and optimization of multi-channel paid social campaigns, ensuring excellence in targeting, creative, and performance analysis. Set standards for campaign architecture, testing, and reporting
Partner with creative, analytics, and client services teams to deliver integrated solutions. Collaborate with other performance media leaders (e.g., paid search, influencer, organic social) to drive holistic results
Stay ahead of platform changes, industry trends, and emerging technologies. Champion the adoption of new tools, data-driven approaches, and creative formats to maximize ROI
Serve as a senior point of contact for key clients, providing strategic counsel, presenting insights, and ensuring client satisfaction. Lead quarterly business reviews and annual planning for paid social accounts
Set and manage paid social budgets, pacing, and projections. Ensure efficient media spend and alignment with client goals. Oversee performance analytics, reporting, and optimization recommendations
Establish and enforce processes for campaign setup, QA, and reporting. Drive operational excellence and scalability across the paid social function
Qualification
Required
7+ years of experience in paid social media, with at least 3 years in a leadership or director-level role, preferably in an agency environment
Proven track record of managing large-scale, multi-platform paid social campaigns and leading high-performing teams
Deep expertise in Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and other major platforms
Advanced analytical skills, with proficiency in tools such as Google Analytics, Looker Studio, and attribution modeling
Strong understanding of creative strategy, content development, and platform-specific best practices
Excellent communication, presentation, and client management skills
Experience with budget management, forecasting, and performance reporting
Proficiency in Google Workspace and project management tools (e.g., Asana, Trello, Teamwork)
Preferred
Experience with creative tools (e.g., Canva, Adobe Creative Suite, Figma) is a plus
Benefits
Medical, Vision and Dental Plan
401(k) Plan + 4% Employer Match
Unlimited PTO
Flexible Working Hours
Hybrid & Collaborative Environment
Company-Wide & Team Events
Company
Avenue Z
Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jeffrey Herzog
Founder & CEO
Jonathan Snow
Co-Founder, Chief Innovation Officer & Managing Director, Miami
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