O'Reilly Auto Parts · 22 hours ago
Manager Advertising
Springfield, MO
Full-time
Onsite
Mid, Senior Level
5+ years expO'Reilly Auto Parts is a company known for its growth and stability, and they are seeking an Advertising Manager to lead the development and implementation of the company’s annual media planning and buying process. The role involves managing relationships with agencies and media vendors, overseeing production and media staff, and ensuring that all media elements are delivered on time and within budget while optimizing plans based on performance metrics.
AutomotiveManufacturingRetailWholesale
Responsibilities
Contribute to annual marketing plan and budget development
Write Marketing Briefs and conduct kickoff meetings internally and with agencies
Develop and execute approved national/local tactical marketing plan (in conjunction with agencies) with emphasis on production, creative, electronic media placement and integrations according to plan
Manage Grand Opening marketing plan development, execution and optimization
Manage agency relationship, reviews, and the agency RFP process when needed
Manage relationships with network media vendors, negotiate added value where appropriate
Maintain the advertising budget
Identify marketing support needed for internal departments and develop marketing plans to support department-specific initiatives
Support sponsorships and events with media as needed and according to plans
Conduct post buy analysis, check media invoices for accuracy and approve for payment
Establish performance measures and hold plan tactics and agency accountable to KPIs
Oversee production and media staff
Present and recap marketing strategies, tactics and results to leadership and the Advertising Committee
Contribute to creative agency planning and production
Contribute to annual Leadership Conference planning
Remain up to date on latest marketing and technology trends and optimize plans as needed
Qualification
Required
Bachelor's Degree in Advertising, Marketing or Business Administration
Experience writing and presenting Marketing and Creative Briefs
Knowledge of advertising principles, media, buying, and market analysis
5+ years of experience buying media
Experience with media production and placement
Good written and verbal communication skills
5+ years managing people
Experience managing large corporate advertising budgets
Proficiency with MS Word, Excel, PowerPoint and Outlook
Preferred
In-house radio production experience
Agency experience
Benefits
Competitive Wages & Paid Time Off
Stock Purchase Plan & 401k with Employer Contributions Starting Day One
Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
Team Member Health/Wellbeing Programs
Tuition Educational Assistance Programs
Opportunities for Career Growth
Company
O'Reilly Auto Parts
O’Reilly Auto parts is a specialty retailer of automotive aftermarket parts, tools, supplies, equipment and accessories.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$500M2024-08-19Post Ipo Debt· $500M
1993-04-23IPO
Leadership Team
Brent Kirby
President
Greg Johnson
Retired
Recent News
bloomberglaw.com
2026-01-24
2026-01-20
2025-12-29
Company data provided by crunchbase